Anna Chokina Vice President, Global Brand Marketing, Skincare
and Personal Care
Elena Degtyareva, Vice
President, Global Brand Marketing, Fashion & Home
LONDON, July 26, 2018
/PRNewswire/ -- Avon Products, Inc. (NYSE: AVP), a global
leader in direct selling of beauty products, today announced a
series of senior appointments in global brand marketing.
Anna Chokina has been appointed Vice President, Global Brand
Marketing, Skincare and Personal Care a $1.6Bn category, effective September 24th, 2018. She will
drive growth and brings deep brand marketing and beauty experience
with a background of an international career. Anna joins
Avon from L'Oreal Paris, where as
General Manager, Russia she led
the business to consecutive years of growth. Anna also oversaw
successful brand strategy development and played a central role in
making L'Oreal Paris the number one digital beauty brand in
Russia. In addition, she brings a
strong Consumer Goods background to this new role, having worked at
Procter & Gamble and PepsiCo in the Feminine Care and Snacks
categories, respectively.
Elena Degtyareva, currently Vice
President, Global Marketing Operations will assume the position of
Vice President, Global Fashion and Home a $1.4Bn category. In this role, Elena will be
responsible for growing Avon's
fashion and home business, which currently delivers a quarter of
Avon's global revenue. Elena
brings 20 years of experience working with beauty and fashion
brands, in addition to her valuable knowledge and insight of
Avon. She is a skilled marketer
and has worked in both global roles and in Eastern Europe in a variety of strategic and
operational positions where she has overseen category growth and
embedded marketing excellence.
"We are excited for Anna to join the Avon team and for Elena to take on her new
assignment. They each have deep category and beauty experience and
will drive to restore growth in our categories. Further, these
appointments are a testament to our commitment both to develop our
winning category strategies and to drive operational excellence
across all categories and regions as part of our turnaround plans,"
said Jonathan Myers, Chief Operating
Officer. "We are confident that these leaders will help
Avon to better deliver fast-beauty
to our Representatives and consumers and drive growth in core
areas."
About Avon Products, Inc.
Avon is the Company that for 130 years has
proudly stood for beauty, innovation, optimism and, above all, for
women. Avon products include
well-recognized and beloved brands such as ANEW, Avon Color, Avon
Care, Skin-So-Soft, and Advance Techniques sold through
approximately 6 million active independent Avon Sales
Representatives. Learn more about Avon and its products at
www.avoncompany.com.
Forward Looking Statements
This press release
contains "forward-looking statements" that are made pursuant to the
safe harbor provisions of the Private Securities Litigation Reform
Act of 1995, including Avon's
efforts to deepen its pool of talented leaders to drive operational
and financial excellence. Because forward-looking statements
inherently involve risks and uncertainties, actual future results
may differ materially from those expressed or implied by such
forward-looking statements. These risks and uncertainties
include, but are not limited to, the possibility of business
disruption, competitive uncertainties, and general economic and
business conditions in Avon's
markets as well as the other risks detailed in Avon's filings with the Securities and
Exchange Commission. Avon
undertakes no obligation to update any statements in this press
release for changes that happen after the date of this release.