Americans Expect to Spend an Average of $941 on
Summer Getaways; Of Those Taking Summer Vacations, 72% Plan to
Travel Domestically vs. 15% Internationally
With spring in full swing, Americans are looking ahead to summer
getaways, with 8 in 10 planning to travel this season. According to
the most recent American Express Spending & Saving
Tracker, 80% of Americans, or 195.9 million people, plan to
travel in the coming months and expect to spend an average of $941,
per person, on their trips.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20160524006563/en/
With spring in full swing, Americans are
looking ahead to summer getaways, with 8 in 10 planning to travel
this season. (Graphic: Business Wire)
Millennials, in particular, plan to travel more this summer than
the average American (89% vs. 80% general population), despite busy
lifestyles and plans to save money in 2016.1 The small percentage
of Millennials staying local (11%) attribute their lack of summer
travel plans to experiencing major milestones in their lives, such
as a new baby or a new job (18% vs 10% general population).
"More than any other season, Americans see summer as a chance to
take a break from their everyday,” said Claire Bennett, Executive
Vice President, American Express Travel. “Beach trips remain the
go-to summer vacation, but we’re also seeing outdoor activities,
such as visiting National Parks and historic landmarks, making a
notable appearance on the list of popular summer travel plans.”
Work-Less Weekends & Walks in the Park
On average, American employees get 14 total vacation days a
year. Of those working Americans, they plan to take an average of
eight vacation days this summer, and to maximize their travel,
among all with summer vacation plan many are considering weekend
getaways (64%, on par with 2015). In fact, Americans are planning
an average of three weekends away. Choosing among several long
holiday weekends, many Americans will travel Fourth of July weekend
(35%), followed by Memorial Day weekend (24%) and Labor Day Weekend
(21%).
Most Americans (72%) are planning stateside getaways (vs. 15%
looking to go overseas), and the most popular trips consist of:
- Beach trips (40%)
- Trips to see family (34%)
- Road trips (31%)
- Outdoor adventures like hiking, biking
and camping (21%)
- National Park visits (21%)
With the National Parks Service Centennial this year, perhaps
it’s no surprise that trips to National Parks make the list of top
five vacation plans this summer. A whopping 78% of Americans are
interested in visiting these historical landmarks, with Yellowstone
National Park (25%) at the top of the list, followed by the Grand
Canyon in Arizona (22%) and the Statue of Liberty or Ellis Island
in New York City (22%).
More Planning Means More Savings
Traveling in general comes at a price, and Americans are
prepared to tackle the expense:75% have set aside money for their
summer getaways (vs. 81% in 2015). Additionally, 91% of
Americans will use specific cost-cutting measures to save money,
such as opting to drive instead of fly (38%), dedicating more time
to finding deals (30%) and simply planning a shorter
trip (27%).
Devoting more time to research and planning seems to contribute
to a more affordable trip. Almost half (46%) of Americans, for
example, plan their trips more than a month out, up significantly
from 37% in 2015. In addition to planning well in advance,
they’ll do their due diligence researching, visiting an
average of six websites before booking trips. Americans also want
to feel self-assured in the process, reporting the
leading factor in booking summer travel is
feeling confident they've found a great deal (46% vs.
42% in 2015).
About the American Express Spending & Saving
Tracker
The American Express Spending & Saving Tracker research was
completed online among a random sample of 2,000 adults, including
the general U.S. population, as well as an affluent demographic
defined by a minimum annual household income of $100,000.
Interviewing was conducted by Ebiquity between April 28 and May 4,
2016. The overall margin of error is +/- 2.5 percentage points at
the 95 percent level of confidence; the results have a margin of
error of +/- 2.4 among summer travelers and +/- 3.3 for
millennials.
About American Express
American Express is a global services company, providing
customers with access to products, insights and experiences that
enrich lives and build business success. Learn more at
americanexpress.com and connect with us on
facebook.com/americanexpress, foursquare.com/americanexpress,
linkedin.com/company/american-express, twitter.com/americanexpress,
and youtube.com/americanexpress.
Key links to products and services: charge and credit cards,
business credit cards, Plenti rewards program, travel services,
gift cards, prepaid cards, merchant services, corporate card and
business travel.
About Ebiquity, Plc.
Ebiquity are independent marketing performance specialists.
Ebiquity enables brands across the world to make better informed
decisions to improve their brand and business performance across
integrated communications channels. Learn more at ebiquity.com.
1 Americans say saving more money remains the number one
resolution for 2016, beating out exercising more, eating healthier
and losing weight. (American Express Spending & Saving Tracker,
January 2016)
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160524006563/en/
Jane Di Leo, 212-640-8055jane.e.dileo@aexp.com
American Express (NYSE:AXP)
Historical Stock Chart
From Apr 2024 to May 2024
American Express (NYSE:AXP)
Historical Stock Chart
From May 2023 to May 2024