Acuity Brands, Inc. Adds ByteLight(TM) Indoor Positioning Technology To Popular Retail Lines
November 17 2015 - 3:15PM
ATLANTA -
November 17, 2015 - Acuity Brands, Inc. (NYSE: AYI) today
announced newly enhanced LED luminaires for retail applications
that incorporate ByteLight(TM) technology to create an
ultra-precise indoor positioning and wayfinding system.
ByteLight technology from Acuity
Brands provides Platform-as-a-Service capability - using
luminaire-embedded Visible Light Communication and Bluetooth® low
energy technologies combined with cloud-based software services -
to assist retailers in delivering relevant digital content to
shoppers via mobile devices. ByteLight technology enables retailers
to provide offers, product information and assistance to shoppers
based on their in-store location.
"Lighting-driven indoor
positioning services are emerging as the best approach for
retailers to deliver a true omnichannel shopping experience to
their customers at the point-of-purchase location," said Steve
Lydecker, Acuity Brands Lighting Senior Vice President of Applied
Integrated Solutions. "Our LED luminaires enabled with ByteLight
technology deliver a superior indoor positioning solution that
allows retailers to engage digitally with their customers anywhere
in the store. This new capability gives the retailers the potential
for increased revenue and shopper loyalty."
Acuity Brands energy-efficient LED
lighting products enabled with ByteLight technology are available
in both recessed and suspended-style luminaires. Acuity Brands
offers new construction fixtures, as well as retrofit assemblies
that help lower renovation costs by allowing retailers to convert
recessed fluorescent fixtures to high-performance LED without
removing the old housing. Luminaires and LED drivers available for
use with ByteLight technology include:
- Traditional recessed grid
volumetric architectural luminaire which offer classic
aesthetics
- High-efficiency recessed grid
open louvered solution which optimizes light distribution for
merchandise and interior environments
- Open ceiling suspended retail
aisle performance luminaire which distributes crisp uniform light
toward the "selling zone" shelved merchandise
- Award-winning ECOdrive® LED
drivers from eldoLED®, both UL listed and CE approved, for use in a
variety of Acuity Brands and select OEM manufacturers'
luminaires
Retailers can also benefit from
operational savings by using ByteLight technology to obtain
information that allows them to optimize staffing, efficiently
replenish out-of-stock locations, and assess the impact of
marketing and merchandising strategies.
Click here for more information on
lighting-based indoor positioning services, and other Acuity Brands
lighting solutions.
About Acuity
Brands
Acuity Brands, Inc. is a North
American market leader and one of the world's leading providers of
indoor and outdoor lighting and energy management solutions. With
fiscal year 2015 net sales of $2.7 billion, Acuity Brands employs
approximately 8,000 associates and is headquartered in Atlanta,
Georgia with operations throughout North America, and in Europe and
Asia. The Company's products and solutions are sold under various
brands, including Lithonia Lighting®, Holophane®, Peerless®,
Gotham®, Mark Architectural Lighting(TM), Winona® Lighting,
Healthcare Lighting®, Hydrel®, American Electric Lighting®,
Carandini®, Antique Street Lamps(TM), Sunoptics®, RELOC® Wiring
Solutions, eldoLED®, Distech Controls® and Acuity Controls(TM).
All trademarks referenced are property of their
respective owners.
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Media Contact:
Alex Fencl
Ketchum for Acuity Brands
alex.fencl@ketchum.com, 404-879-9122
This
announcement is distributed by NASDAQ OMX Corporate Solutions on
behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: Acuity Brands, Inc via Globenewswire
HUG#1967544
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