TimberTech® Recognized as One of Fast Company’s 2024 Brands That Matter
December 10 2024 - 7:45AM
Business Wire
Honored in the exclusive Benchmark Brands
category for achieving cultural significance and deep customer
connections
TimberTech®, a brand of The AZEK Company (NYSE: AZEK) and the
leader in premium composite decking, has been named one of Fast
Company’s 2024 Brands That Matter in the Benchmark Brands category,
which honors the brands that stood out most among applicants for
their cultural relevance, business impact, and emotional resonance
with consumers. This prestigious recognition celebrates
TimberTech’s success in marketing its innovative decking and
railing products in ways that resonate deeply with consumers,
redefining expectations around outdoor living.
The accolade underscores TimberTech’s transformation from a
traditional building products company into a lifestyle brand that
elevates outdoor living spaces. By combining the natural beauty of
wood with cutting-edge technology, TimberTech provides a
low-maintenance, sustainable alternative to traditional wood
decking, delivering unparalleled durability, performance, and
aesthetic appeal.
“This recognition by Fast Company reflects the heart of what
TimberTech is all about: empowering homeowners to bring their
outdoor living visions to life with products that combine
innovative sustainability with unmatched design,” said Samara
Toole, Chief Marketing Officer of The AZEK Company. “With materials
that look indistinguishable from real wood, we ensure homeowners
never have to choose between beauty and responsibility. Our
commitment to transforming outdoor living inspires us to push
boundaries, delivering solutions that set new standards for both
performance and purpose.”
TimberTech continues to lead the industry in innovation,
delivering high-performance decking solutions made from up to 65%
to 85% recycled waste and scrap materials, depending on the
collection. With a comprehensive portfolio, TimberTech offers
products that cater to every budget and design preference—whether
it’s richly textured boards that replicate the warmth of natural
wood or sleek, contemporary styles—ensuring homeowners can create
their ideal outdoor space without compromise.
TimberTech’s recent rebranding efforts have driven notable
results, including a significant increase in brand awareness among
homeowners and professional contractors alike. With its new
tagline, “Everything Wood Should Be,” TimberTech truly embodies a
fusion of timeless design, superior performance, and environmental
stewardship.
Fast Company judged applications based on emotional resonance,
cultural significance, timeliness, clarity, and originality. This
recognition further validates TimberTech’s leadership in the
outdoor living industry and its positive impact on both the
environment and consumers’ lives.
For more information about TimberTech and its commitment to
sustainable innovation, visit www.TimberTech.com.
To view the complete list of 2024 honorees, visit
fastcompany.com/brands-that-matter/list.
About The AZEK® Company
The AZEK Company Inc. (NYSE: AZEK) is the industry-leading
designer and manufacturer of beautiful, low maintenance and
environmentally sustainable outdoor living products, including
TimberTech® Decking and Railing, Versatex® and AZEK® Trim, and
StruXure® pergolas. Consistently awarded and recognized as the
market leader in innovation, quality, aesthetics and
sustainability, our products are made from up to 85% recycled
material and primarily replace wood on the outside of homes,
providing a long-lasting, ecofriendly, and stylish solution to
consumers. Leveraging the talents of its approximately 2,000
employees and the strength of relationships across its value chain,
The AZEK Company is committed to accelerating the use of recycled
material in the manufacturing of its innovative products, keeping
hundreds of millions of pounds of waste and scrap out of landfills
each year, and revolutionizing the industry to create a more
sustainable future. The AZEK Company has recently been named one of
America’s Climate Leaders by USA Today, a Top Workplace by the
Chicago Tribune and U.S. News and World Report, and a winner of the
2024 Real Leaders® Impact Awards. Headquartered in Chicago,
Illinois, the company operates manufacturing and recycling
facilities in Ohio, Pennsylvania, Idaho, Georgia, Nevada, New
Jersey, Michigan, Minnesota and Texas. For additional information,
azekco.com.
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Amanda Cimaglia Media Relations 312-809-1093
media@azekco.com
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