Online fan-favorite plush longhorn now
available in stores while supplies last
ST.
LOUIS, April 17, 2023 /PRNewswire/ --
Build-A-Bear Workshop (NYSE: BBW) continues to embrace the trending
animal craze with its latest product release. For the first time,
Build-A-Bear is launching an alpaca plush, plus a new axolotl plush
in a fun lavender color as an expansion of its widely popular
axolotl collection. The company is also releasing the beloved
longhorn in stores, responding to the overwhelming requests from
fans to bring the much-loved bovine to its experience locations. By
bringing new and fresh releases that have a passionate fan
following, Build-A-Bear can provide guests the opportunity to
create their own unique pop culture animal.
Build-A-Bear continues to embrace trending
animal with new plush alpaca, lavender axolotl and popular
longhorn.
Alpacas, axolotls and longhorns are just a few of the animals
that have gained popularity by the public and have gone viral in
fan-based content. Following trends that capture the attention of
its guests allows Build-A-Bear to meet the wishes of consumers and
deliver some of the most requested plush friends. These hip animals
are often found in social memes, home décor and featured on
clothing and accessories, and now three more can be hugged and
snuggled, available online and arriving in stores.
The Wooly Cute Alpaca provides guests the opportunity to
make their own cute alpaca without the spitting! While often
confused for a llama, the alpaca is a snuggly species all its own
with its soft fleece fur and irresistibly cute face that is always
smiling. Guests can personalize their alpaca with the Colorful Pom
Pom Headband and Colorful Saddle and Cuffs accessories for added
cuteness.
Axolotls are all the rage and have been a best seller at
Build-A-Bear since the first one debuted in 2021. Now, for the
first time, guests can own one in the popular spring lavender
color. The new Lavender Axolotl has soft lavender fur, fuzzy
gills and charmingly cute smile. Guests can make this snuggly
salamander friend even more unique by personalizing with a
selection of outfits, sounds, scents and accessories. This adorable
amphibian, often nicknamed the "walking fish," is widely popular on
social channels and in video games and fans love being able to
create their own at Build-A-Bear.
Rounding out (or is it rounding up!) the three Spring animal
releases is the Build-A-Bear Longhorn. Cows have always been
udderly popular, and the longhorn plush secured a spot as a
fan-favorite since its first release. Previously available online
only and in a few select stores, the company is now delighting fans
with the in-store experience of creating their own. This adorable
Longhorn stuffed animal, known for its characteristic horns
and diverse coloring, is a friendly breed of cattle bringing a
little Southern charm to consumers. Guests can customize by adding
a fun Cow Sound or make it personal with the Record Your Voice
function available in stores and online.
Guests can visit www.buildabear.com to find these latest
releases or use the Store Locator tool to find the nearest
Build-A-Bear experience location. Everyone is invited to build one
of these trendy plush and add a little more heart to their life,
and maybe even create a social video or two.
About Build-A-Bear®
Build-A-Bear is a multi-generational global brand focused on its
mission to "add a little more heart to life" appealing to a wide
array of consumer groups who enjoy the personal expression in
making their own "furry friends" to celebrate and commemorate life
moments. Nearly 500 interactive brick-and-mortar experience
locations operated through a variety of formats provide guests of
all ages a hands-on entertaining experience, which often fosters a
lasting and emotional brand connection. The company also offers
engaging e-commerce/digital purchasing experiences on
buildabear.com including its online "Bear-Builder", the
animated "Bear Builder 3D Workshop" and its age-gated,
adult-focused "Bear Cave". In addition, extending its brand power
beyond retail, Build-A-Bear Entertainment, a subsidiary of
Build-A-Bear Workshop, Inc., is dedicated to creating engaging
content for kids and adults that fulfills the company's mission,
while the company also offers products at wholesale and in
non-plush consumer categories via licensing agreements with leading
manufacturers. Build-A-Bear Workshop, Inc. posted total revenue of
$467.9 million in fiscal 2022. For
more information, visit the Investor Relations section of
buildabear.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/build-a-bear-launches-its-first-alpaca-and-new-lavender-axolotl-trending-animals-now-available-as-furry-friends-301799094.html
SOURCE Build-A-Bear Workshop
