Austin-Bergstrom International Airport (ABIA) Extends Partnership with Clear Channel Airports to Bolster Digital Place-Based ...
November 15 2016 - 3:36PM
Business Wire
Five-Year Deal Expands Clear Channel Airport’s Digital Media
Network with Marquee Assets throughout ABIA, Introduces a
Technically Advanced Passenger Entryway and Offers Additional
Opportunities for Brands to Connect with More than 12M Travelers
Annually
Clear Channel Airports (CCA), a brand division of Clear Channel
Outdoor Americas (CCOA) (NYSE:CCO), and a subsidiary of iHeartMedia
Inc., today announced a five-year partnership extension with
Austin-Bergstrom International Airport (ABIA) following a record
year for passenger traffic. The new media program comes online in
the first half of 2017 and includes the latest state-of-the-art,
energy-efficient advertising displays. This build-out expands
ABIA’s digital network with new marquee digital assets and also
creates a tech-savvy entryway visible to all arriving
passengers.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20161115006789/en/
Among other digital media assets, Clear
Channel Airports is introducing new high resolution screens in
passenger gate areas at Austin-Bergstrom International. (Photo:
Business Wire)
As part of the new agreement, CCA will expand its immersive
media program to further enhance the passenger travel experience
while offering captivating and experiential advertising
opportunities to local and national brands. The CCA media program
will reach more than 12 million passengers annually, including
those travelling to Austin’s notable conferences, festivals and
events, such as South by Southwest® Conference and Festivals
(SXSW®) which attracts over 300,000 attendees annually.
“Clear Channel Airport’s commitment to the latest digital media
technologies showcases the exciting opportunities that await SXSW
registrants arriving each March and helps further cement Austin’s
reputation as a cutting-edge city teeming with business, cultural
and educational opportunities,” attests Peter Lewis, Deputy Head of
Sales & Exhibitions, SXSW® Conference & Festivals. “Their
media program at ABIA has become a staple for official SXSW clients
and affiliated brands over the past few years.”
Enhancements to ABIA’s advertising program include:
- Large-Format Digital LED
Network: Upgraded LED video walls above both main arrival
escalators, LED video walls suspended overhead in the central-most
point of the concourse, visible to all arriving passengers;
- Automated Advertising Content
Management: Enhanced advertising content management system,
which allows for layout approval in advance, automated posting and
removal dates for advertiser content;
- Digital Concourse Vertical Network
Upgrade and Expansion: Twelve 55-inch and 85-inch low-profile
vertical digital displays placed in key passenger dwell areas such
as the food court, gate hold and concourse walkways;
- Digital Bag Claim Network Upgrade
and Expansion: Increased number of LCDs and larger 75-inch
screens in baggage claim.
- Exterior Large Format Displays:
Banners, wraps and bulletins on the exteriors of the terminal
building, parking/rental car facility, parking lot and along the
main airport drive which reach the majority of all arriving and
departing passengers, regardless of their means of transit to and
from the airport.
“We are thrilled to extend our partnership with Austin-Bergstrom
International Airport and build upon the tremendous success we
achieved over the last five years,” said John Moyer, SVP, Business
Development, CCOA. “We look forward to helping brands engage with
ABIA’s sophisticated domestic and international passenger base via
our state-of-the art advertising solutions and technologies that
travelers expect in a thriving tech community like Austin.”
Austin-Bergstrom International Airport is the 34th busiest
airport in the U.S. serving more than 12 million passengers
annually and has 16 airlines serving over 150 daily departures to
more than 56 destinations in the U.S., Canada, Mexico and
Europe.
About Clear Channel Airports
Dedicated to airport advertising for more than 40 years, Clear
Channel Airports is the premier innovator of contemporary display
concepts. The Company, a division of Clear Channel Outdoor
Holdings, Inc. (NYSE:CCO), one of the world's largest outdoor
advertising companies, currently operates more than 250 airport
programs across the globe and has a presence in 31 of the top 50
U.S. markets with major airports. More information can be found on
Clear Channel Airports and Clear Channel Outdoor by visiting
www.clearchannelairports.com and www.clearchanneloutdoor.com
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version on businesswire.com: http://www.businesswire.com/news/home/20161115006789/en/
For Clear Channel AirportsJason D. King,
212-812-0064jasondking@clearchannel.com
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