SANTA CLARA, Calif.,
Aug. 16, 2016 /PRNewswire/
-- Chegg, the Student Hub, in partnership with truth,
one of the largest and most successful national youth tobacco
prevention campaigns, today announced that one U.S. college or high
school campus can win a once-in-a-lifetime visit from
multi-platinum singer-songwriter & pop sensation, Shawn Mendes. Beginning today, high school and
college students can vote for their school to win this on-campus
experience through an online contest. The singer-songwriter will
take over the classroom with a look into his unconventional rise to
fame as an artist gone viral, as well as host an exclusive Q&A
with students and perform a few of his biggest hits.
To celebrate the importance of arts in education, Chegg will
also award the winning school a $10,000 grant for their music department from
Chegg's David B. Goldberg Music Scholarship fund.
"We're so excited to work with Chegg & truth on this
campaign. It's so important to us to help foster the role that
music plays in education, and we are so thrilled to be able to
bring Shawn to a winning school to help that cause,"
said Andrew Gertler, Manager to Shawn
Mendes & Founder of AG Artists.
Students attending high school or college in the contiguous 48
states can begin nominating their campus today for a chance to win
the experience. To do so, students simply visit
chegg.com/play/Shawn, log in to Chegg, and vote for their
school. The school with the most student votes will win the visit
from Shawn Mendes. Students can also
earn additional votes by downloading Shawn's single, "Treat You
Better," watching a video from truth, or downloading the
Chegg app if they vote for a college or signing up for Chegg Test
Prep if they vote for a high school. The classroom-takeover will
take place by December 31st 2016.
"More than 94 percent of smokers start before age 20, which is
why it's so important for us to work with partners like Chegg,"
said Eric Asche, Chief Marketing
Officer, Truth Initiative, the organization that funds and directs
truth. "While tobacco is still the leading cause of
preventable death in the U.S., only 7 percent of teens smoke.
That makes ending the death and disease that comes from smoking a
realistic goal. We won't get there alone, we need students to
bring their passion, creativity and social influence to help us
#FinishIt for good."
This #CheggMusic101 is presented by truth. It is the
latest in Chegg's ongoing series of music classes brought to
students across college and high school campuses nationwide. This
season's contest follows successful programs
that Chegg has conducted with top-artists including
Rachel Platten, Macklemore & Ryan
Lewis, Taylor Swift, Ed Sheeran, Imagine Dragons and
U2.
"Chegg has partnered with truth and Shawn Mendes because we share a passion for
educating students, both in and out of the classroom, and because
we think it's important for students to also have some fun while
they're learning," said Mitch
Spolan, EVP of Brand Partnerships at Chegg. "Chegg Music 101
has succeeded because it engages students in a uniquely enriching
and entertaining way that also builds a deeper tie between them and
the artists and brands they love."
To learn more about the contest and nominate a school, visit:
chegg.com/play/Shawn.
To learn more about how to join truth and become part of
the generation to end tobacco for good, visit:
thetruth.com.
About Chegg
Chegg puts students first and is proud to have saved
students and their families more than $1
billion. As the leading student-first connected learning
platform, Chegg's Student Hub® makes higher education
more affordable and more accessible, all while improving student
outcomes. Chegg is a publicly-held company based
in Santa Clara, California and trades on
the NYSE under the symbol CHGG. For more information,
visit www.chegg.com
To learn how to get your brand involved with Chegg,
visit collegemarketing.chegg.com.
About truth
truth® is one of the largest and most successful national
youth tobacco prevention campaigns. The campaign exposes the
tactics of the tobacco industry, the truth about addiction, and the
health effects and social consequences of smoking. truth
gives teens facts to make their own informed choices about tobacco
use and inspires them to use their social influence and creativity
in the fight against tobacco. The campaign is credited with
preventing hundreds of thousands of teens from starting to smoke,
and is working to make this the generation that ends smoking for
good. To learn more, visit thetruth.com. truth is
part of Truth Initiative, a national public health organization
dedicated to achieving a culture where all youth and young adults
reject tobacco. To learn more about Truth Initiative's work
speaking, seeking and spreading the truth about tobacco, visit
truthinitiative.org.
About Shawn Mendes
After becoming one of the world's most-followed musicians
online, singer/songwriter Shawn
Mendes was discovered by artist manager Andrew Gertler and signed to Island Records; his
first single, "Life Of The Party," broke records, topping the
iTunes Charts and selling over 150,000 copies in its first week.
His debut album Handwritten debuted at #1 on the Billboard
200 chart and includes the quadruple-platinum smash "Stitches," and
certified platinum singles "Something Big" and "I Know What You Did
Last Summer." Mendes was named as one of Time Magazine's "Most
Influential Teens" of 2014 and 2015, as well as one of Forbes' "30
Under 30" in 2016, and he won "Favorite New Artist" at the 2016
People's Choice Awards. Shawn's sophomore album Illuminate
will be released September
23rd. Debut single "Treat You Better" debuted at
#1 immediately upon release via iTunes in 26 countries, and Shawn
performed the song on the TODAY Show Summer Concert Series as well
as on The Tonight Show Starring Jimmy Fallon. Shawn is
currently on a sold-out headlining world tour, including shows at
LA's Greek Theatre and NYC's Radio City Music Hall and Madison Square Garden, as well as his hometown
Air Canada Centre.
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SOURCE Chegg