Chipotle Announces Super Short Book Report Sweepstakes with Amazon Kindle & Adds Writers to the “Cultivating Thought” Aut...
September 14 2015 - 9:02AM
Business Wire
Participants invited to summarize the essays on Chipotle’s
packaging for a chance to win one of 500 Amazon Kindle Paperwhite
e-readers
Chipotle Mexican Grill (NYSE: CMG) today announced the latest
installment of its popular “Cultivating Thought” author series, and
with it a new online sweepstakes called the Super Short Book
Report. The sweepstakes, presented with Amazon Kindle, invites
participants to submit a 103-character book report, based on one of
the new “Cultivating Thought” stories, for the chance to win prizes
including one of 500 Amazon Kindle Paperwhite e-readers.
The Super Short Book Report challenges customers to not only
read the newly published short stories on Chipotle’s cups and bags,
but to summarize one story of their choosing. Starting today,
participants can submit their “book report” for a chance to be one
of 50 daily winners, randomly selected to receive an Amazon Kindle
Paperwhite. The winners will be contacted on the day immediately
following their date of entry. The sweepstakes will run until
September 23, and participants will be limited to one entry per
day. Entries can be submitted by visiting
www.CultivatingThought.com/SuperShort.
“Our mission has always been to change how people think about
and eat fast food, and in addition to highlighting our fresh
ingredients, we seek to encourage curiosity in our customers about
the world around them,” said Mark Crumpacker, chief creative and
development officer. “Cultivating Thought has succeeded as an
extension of that idea, by not only inspiring new ways of thinking,
but by also extending the customer experience in our
restaurants.”
Now in its third installment, “Cultivating Thought” was first
launched in May 2014 in partnership with New York Times
best-selling author and series curator Jonathan Safran Foer. The
series offers Chipotle’s nearly one million daily customers an
unexpected source of entertainment while exposing them to the
thought provoking writing of world-renowned, bestselling authors.
The Super Short Book Report is Amazon Kindle’s first-ever
partnership of its kind with a national restaurant company.
“Our mission at Amazon is to make reading more accessible to
consumers, whether that means reading a few pages on your Kindle
during your evening commute or taking a quick break to read during
your lunch hour,” said Neil Lindsay, vice president Kindle
marketing. “We love finding new ways for readers to lose themselves
in a story, which is why we’re excited to partner with Chipotle on
this innovative campaign, designed to help encourage reading.”
The newest slate of contributors includes 11 notable authors who
have been widely recognized in popular culture not only for their
bestselling novels, but also for how their works have transcended
the page into screenplays for film and/or television. Among the new
list of authors is a Pulitzer Prize winner, a Newbery Medal winner,
two National Book Award winners, and five authors who have had
their writing adapted into widely recognized and award-nominated
films and television shows. In addition to the sweepstakes
offering, the full list of “Cultivating Thought” authors, and their
written works, will be available on the Amazon Kindle homepage by
visiting amazon.com/cultivatingthought.
The full list of new “Cultivating Thought” contributors
includes:
- M.T. Anderson (Feed, Thirsty)
- Anthony Doerr (All the Light We Cannot
See)
- Stephen J. Dubner (Freakonomics,
SuperFreakonomics)
- Laura Esquivel (Like Water for
Chocolate)
- Jonathan Franzen (The Corrections,
Freedom, Purity)
- Laura Hillenbrand (Unbroken: A World
War II Story of Survival, Resilience, and Redemption, Seabiscuit:
An American Legend)
- Sue Monk Kidd (The Secret Life of
Bees)
- Lois Lowry (Number the Stars, The
Giver)
- Tom Perrotta (Election, Little
Children, The Leftovers)
- Mary Roach (Packing for Mars, Stiff:
The Curious Lives of Human Cadavers)
- Colson Whitehead (The Intuitionist,
John Henry Days)
As a series, “Cultivating Thought” has acted as an extension of
Chipotle’s progressive approach to food and culture by offering
meaningful, thought-provoking, and accessible content. With the
series, Chipotle challenges the conventions of the fast food
industry by using its packaging as an opportunity to engage
customers with original stories. The first two installments of
“Cultivating Thought” have included original works from acclaimed
authors such as Toni Morrison, Malcolm Gladwell, Amy Tan, Augusten
Burroughs, and Neil Gaiman.
The new “Cultivating Thought” packaging is available in Chipotle
restaurants now, and customers can also view these stories by
visiting chipotle.com/cultivatingthought.
ABOUT CHIPOTLE
Steve Ells, founder, chairman and co-CEO, started Chipotle with
the idea that food served fast did not have to be a typical
fast-food experience. Today, Chipotle continues to offer a focused
menu of burritos, tacos, burrito bowls (a burrito without the
tortilla) and salads made from fresh, high-quality raw ingredients,
prepared using classic cooking methods and served in a distinctive
atmosphere. Through our vision of Food With Integrity, Chipotle is
seeking better food from using ingredients that are not only fresh,
but that — where possible — are sustainably grown and raised
responsibly with respect for the animals, the land and the farmers
who produce the food. In order to achieve this vision, we focus on
building a special people culture that is centered on creating
teams of top performers empowered to achieve high standards. This
people culture not only leads to a better dining experience for our
customers, it also allows us to develop future leaders from within.
Chipotle opened with a single restaurant in 1993 and operates more
than 1,850 restaurants, including 17 Chipotle restaurants outside
the U.S. and 11 ShopHouse Southeast Asian Kitchen restaurants, and
is an investor in an entity that owns and operates three Pizzeria
Locale restaurants. For more information, visit Chipotle.com.
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Chipotle Mexican GrillChris Arnold,
303-222-5912carnold@chipotle.com
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