Coty Inc. (NYSE: COTY) -- IT’S SHOWTIME! Sally Hansen® is
launching a nail polish collection in partnership with Warner Bros.
and the creative team behind “Beetlejuice Beetlejuice,” the hugely
anticipated follow-up to the cult classic movie, in theaters
September 6, 2024. Introducing the NEW Miracle Gel™ Beetlejuice
Beetlejuice collection, a limited-edition range of 8 polishes
developed to take your next manicure to the next level…and
beyond!
The #1 Gel Hybrid in the US, this new Miracle Gel™ collection
offers a chip-resistant, salon quality manicure that delivers up
to 10 days of color and shine*, without the use of a UV lamp.
Colors are reminiscent of the movie’s one-of-a-kind title
characters, and each polish has a rich color pay off and high shine
for a manicure that will last as long as it takes to be seen in the
Afterlife waiting room. Each bottle is adorned with the iconic
pinstripes of that classic black-and-white suit and “Beetlejuice
Beetlejuice” on the cap.
“The original ‘Beetlejuice’ is one of those iconic movies that
helped shape pop culture history, and we are honored to be a part
of its long-awaited return to the big screen with ‘Beetlejuice
Beetlejuice.’ The new Miracle Gel™ collection is a fun,
shock-inspired range of colors that were created to give our fans a
long-lasting manicure worthy of showing off to your favorite Ghost
with the Most,” said Stefano Curti, Chief Brands Officer of Coty
Consumer Beauty.”
The Sally Hansen® Miracle Gel™ Beetlejuice
Beetlejuice limited-edition collection features a range of 8
strange and unusual Miracle Gel™ shades:
- Strange and Unusual (crème red)
- Tombstone (crème gray)
- Bio Exorcist (crème lime green)
- Say it 3 Times (crème purple)
- Hello my Name is Bob (crème yellow)
- Weirder & Weirder (crème blue)
- The Afterlife (crème black)
- Ghost with the Most (black and white glitter)
The Sally Hansen® Miracle Gel™ Beetlejuice
Beetlejuice collection is available starting this month in
select markets globally, everywhere you find Sally Hansen products
– in mass-merchandisers, food and e-commerce retailers – for a
limited time only. For more information, please visit
sallyhansen.com.
*when used with the Miracle Gel Color Grip Primer and Top
Coat
ABOUT SALLY HANSEN Sally Hansen Inc. is a Global beauty
brand, first founded in 1946 by Sally Hansen herself. The
groundbreaking Hard As Nails product, patented in 1957, marked the
beginning of Sally Hansen's legacy. Through the decades, Sally
Hansen has become synonymous with cutting-edge beauty solutions and
creativity without limits, pushing the boundaries of innovation
year after year.
Today, Sally Hansen is committed to creating hardworking beauty
products and making salon-quality results available to everyone
at-home. With a rich heritage of innovation and a dedication to
customer satisfaction, the brand's mission is to make self-care a
state-of-mind and empower individuals with the confidence to
express their unique beauty. Learn more at sallyhansen.com or
Instagram
ABOUT “BEETLEJUICE BEETLEJUICE” Beetlejuice is back!
Oscar-nominated, singular creative visionary Tim Burton and Oscar
nominee and star Michael Keaton reunite for “Beetlejuice
Beetlejuice,” the long-awaited sequel to Burton’s award-winning
Beetlejuice. Keaton returns to his iconic role alongside Oscar
nominee Winona Ryder as Lydia Deetz and two-time Emmy winner
Catherine O’Hara as Delia Deetz, with new cast members Justin
Theroux, Monica Bellucci, Arthur Conti in his feature film debut,
with Emmy nominee Jenna Ortega as Lydia’s daughter, Astrid, and
Oscar nominee Willem Dafoe.
After an unexpected family tragedy, three generations of the
Deetz family return home to Winter River. Still haunted by
Beetlejuice, Lydia's life is turned upside down when her rebellious
teenage daughter, Astrid, discovers the mysterious model of the
town in the attic and the portal to the Afterlife is accidentally
opened. With trouble brewing in both realms, it's only a matter of
time until someone says Beetlejuice's name three times and the
mischievous demon returns to unleash his very own brand of
mayhem.
Burton, a genre unto himself, directs from a screenplay by
Alfred Gough & Miles Millar, story by Gough & Millar and
Seth Grahame-Smith, based on characters created by Michael McDowell
& Larry Wilson. The film’s producers are Marc Toberoff, Dede
Gardner, Jeremy Kleiner, Tommy Harper and Burton, with Sara
Desmond, Katterli Frauenfelder, Gough, Millar, Brad Pitt, Larry
Wilson, Laurence Senelick, Pete Chiappetta, Andrew Lary, Anthony
Tittanegro, Grahame-Smith and David Katzenberg executive
producing.
A Warner Bros. Pictures presentation, “Beetlejuice Beetlejuice”
will be released only in theaters and IMAX on September 6, 2024
nationwide, and internationally beginning 4 September 2024. It will
be distributed worldwide by Warner Bros. Pictures.
ABOUT WARNER BROS. DISCOVERY GLOBAL CONSUMER PRODUCTS
Warner Bros. Discovery Global Consumer Products (WBDGCP),
part of Warner Bros. Discovery Global Brands, Franchises, and
Experiences, extends the company’s powerful portfolio of
entertainment brands and franchises into the lives of fans around
the world. WBDGCP partners with best-in-class licensees globally on
award-winning toy, fashion, home décor and publishing programs
inspired by the biggest franchises from Warner Bros.’ film,
television, animation, and games studios, HBO, Discovery, DC,
Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With
innovative global licensing and merchandising programs, retail
initiatives, and promotional partnerships, WBDGCP is one of the
leading licensing and retail merchandising organizations in the
world.
ABOUT COTY Founded in Paris in 1904, Coty is one of the
world’s largest beauty companies with a portfolio of iconic brands
across fragrance, color cosmetics, and skin and body care. Coty
serves consumers around the world, selling prestige and mass market
products in more than 130 countries and territories. Coty and our
brands empower people to express themselves freely, creating their
own visions of beauty; and we are committed to making a positive
impact on the planet. Learn more at coty.com or on LinkedIn and
Instagram.
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Genesis Bazo / gbazo@hellommc.com
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