Expanded InnovidXP partnership measures reach,
frequency, and overlap results in real-time across CTV, linear,
desktop, and mobile screens to yield incremental reach and
frequency-based cost savings
Global project management software brand
achieves a 20% average decrease in cost per unique reach across
devices
NEW YORK,
March 30,
2023 /PRNewswire/ -- Innovid Corp. (NYSE:CTV), an
independent advertising platform for the delivery, personalization,
and measurement of converged TV across linear, connected TV (CTV),
and digital, announced today the results of a cross-device campaign
in partnership with agency Davis Elen Advertising, which achieved
an average 20% decrease in cost per unique reach for a global
project management software client. This was done through expanding
its use of Innovid's ad server and measurement solution,
InnovidXP.
Based on the agency's previous success with
Innovid for brand clients on CTV, Davis Elen Advertising shifted to
a cross-device approach to see if video running across TV, desktop,
and mobile screens – in addition to CTV – would yield incremental
reach and frequency-based cost savings for its software client. The
goal of reaching all streaming video inventory was achieved through
a partnership with both Samsung Ads and LG Ad Solutions to
effectively access Samsung and LG owned and operated inventory.
Leveraging InnovidXP, which automatically
captured reach, frequency, and overlap results in a real-time
dashboard for optimization, Davis Elen Advertising and its software
client also saw a unique reach percentage of 92% across
cross-device video partners. Further, the client achieved 7x the
average campaign frequency and a staggering 2% in audience overlap
across Samsung and LG TVs.
"As an independent agency, our goal has always
been to spend our clients working dollars in the most effective and
efficient manner," said John
Papadopoulos, SVP, Director of Media Strategy at Davis Elen
Advertising. "Given the growing importance of the connected TV and
digital space, Innovid's ability to deliver real-time, cross-device
results fueled by ad serving data at scale, is critical to
achieving our clients' goals."
"In a market focused on performance, our work
with Davis Elen–using InnovidXP–proved that a cross-device first
approach can deliver that performance for brands and advertisers,"
said Dave Helmreich, Chief
Commercial Officer at Innovid. "But, it can only be done
effectively with granular, unbiased, cross-device measurement,
enabling advertisers to optimize for each device, ensuring they
reach their campaign goals."
This strategy with Innovid and the CTV OEMs is
also being used for Davis Elen's automotive vertical clients.
"At Samsung, it's a priority to help our clients
drive performance and achieve their KPIs," said Ryan Iwanoff, Senior Automotive Sales Manager,
Samsung Ads. "Davis Elen is a fantastic, multi-year partner of ours
and we're thrilled that through this partnership with Innovid, we
were able to help them drive cross-device efficiency and reach
their audience at scale in CTV."
To learn more about measurement with Innovid,
visit https://www.innovid.com/.
About Innovid
Innovid (NYSE: CTV)
powers advertising delivery, personalization, and measurement
across linear, connected TV (CTV) and digital for the world's
largest brands. Through a global infrastructure that enables
cross-platform ad serving, data-driven creative, and measurement,
Innovid offers its clients always-on intelligence to optimize
advertising investment across channels, platforms, screens, and
devices. Innovid is an independent platform that leads the market
in converged TV innovation, through proprietary technology and
exclusive partnerships designed to reimagine TV advertising.
Headquartered in New York City,
Innovid serves a global client base through offices across the
Americas, Europe, and Asia Pacific. To learn more, visit
www.innovid.com or follow us on LinkedIn or Twitter.
About Davis Elen
Davis Elen is a full-service, independently owned
advertising agency with $300 million
in billings. Headquartered in downtown Los Angeles, it also has four satellite
offices across the country. Since its inception in 1948, Davis Elen
has remained focused on one guiding principle: Think inside the
box. That's the kind of thinking that matters. From strategy to
creative to media, we believe our strategic and creative thinking
sets us apart and is the foundation of success for our clients such
as Toyota, McDonald's, Best Buy Health, Warner Bros. Studio Tour
Hollywood, Smart & Final, Dice, Zircon, Asana and more. Whether
it's brand-building strategies, creative services and/or media
planning designed to deliver results, the Davis Elen approach leads
with thinking that will cut through the clutter and separate its
clients from the competition.
Media Contact
Caroline Yodice
cyodice@daddibrand.com
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SOURCE INNOVID