CEMEX Supports Initiative to Clean Mexican Beaches
July 06 2022 - 4:38PM
Business Wire
CEMEX, S.A.B. de C.V. (“CEMEX”) announced today that its
subsidiary Pro Ambiente participated in the cleanup of La
Ventanilla Beach, as part of "United for the Mexican Beaches," a
broad initiative that targets reducing pollution on Mexico's
coasts. The initiative also aims to ensure waste recycling and
avoid generating emissions through the circular economy in this
important ecotourism destination in the Mexican state of
Oaxaca.
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During June, beach cleanup activities
were carried out along five kilometers of coastline. (Photo:
Business Wire)
During June, beach cleanup activities were carried out along
five kilometers of coastline from La Ventanilla Beach to the
Tonameca River, benefitting not only the natural area but also
local inhabitants.
Volunteers cleaned the beaches, collecting waste and pulling out
materials like exotic PET, a type of plastic with added color
commonly used for containers, with the intent of creating a
recycling chain. Pro Ambiente is treating the collected waste so it
can be utilized in an energy recycling process in a CEMEX cement
kiln, thus avoiding the generation of CO2 emissions.
"We have the firm conviction and commitment for caring for the
environment, which is why we work hand in hand with companies to
simplify the comprehensive management of post-consumer waste. In
addition, we work to guarantee that waste that currently does not
have a chain of recycling is converted into clean energy to produce
cement, thus integrating them into a circular economy," said
Guillermo Díaz, Head of Pro Ambiente.
More than 50,000 plastic bottles were removed thanks to the
effort, positively impacting biodiversity and species in the area.
Pro Ambiente's experience was fundamental in fulfilling this task.
For more than 28 years, this company has provided solutions for the
comprehensive management of industrial, commercial, and domestic
waste, preventing it from being sent to landfills and supporting
the reduction of the carbon footprint. In addition, they have
considerable experience with energy recycling in cement kilns which
reduces the environmental impact of waste compared to traditional
methods.
"United for the Mexican Beaches" chose La Ventanilla Beach for
cleanup after receiving strong support from local communities, and
the program seeks to implement additional initiatives to promote
the area’s conservation. Staff from L'Oréal, through its Garnier
brand, and the GEECI Circular Economy Business Group, a program
developed by the National Association of the Personal Care
Industry, also aided in the effort.
In addition to the cleanup initiative, participants discussed
opportunities and actions to take advantage of waste, reduce carbon
emissions and identify recoverable waste to give it a new life
through recycling. The initiative aligns with the pillars of Future
in Action, CEMEX's program to achieve net-zero carbon emissions
globally in concrete by 2050.
CEMEX (NYSE: CX) is a global construction materials company that
is building a better future through sustainable products and
solutions. CEMEX is committed to achieving carbon neutrality
through relentless innovation and industry-leading research and
development. CEMEX is at the forefront of the circular economy in
the construction value chain and is pioneering ways to increase the
use of waste and residues as alternative raw materials and fuels in
its operations with the use of new technologies. CEMEX offers
cement, ready-mix concrete, aggregates, and urbanization solutions
in growing markets around the world, powered by a multinational
workforce focused on providing a superior customer experience,
enabled by digital technologies. For more information, please
visit: cemex.com
CEMEX assumes no obligation to update or correct the information
contained in this press release. This press release contains
forward-looking statements within the meaning of the U.S. federal
securities laws. CEMEX intends these forward-looking statements to
be covered by the safe harbor provisions for forward-looking
statements in the U.S. federal securities laws. These
forward-looking statements reflect CEMEX’s current expectations and
projections about future events based on CEMEX’s knowledge of
present facts and circumstances and assumptions about future
events, as well as CEMEX’s current plans based on such facts and
circumstances. These statements necessarily involve risks and
uncertainties that could cause actual results to differ materially
from CEMEX’s expectations. The content of this press release is for
informational purposes only, and you should not construe any such
information or other material as legal, tax, investment, financial,
or other advice. CEMEX is not responsible for the content of any
third-party website or webpage referenced to or accessible through
this press release.
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Media Relations Jorge Pérez +52 (81) 8259-6666
jorgeluis.perez@cemex.com
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