Sprinklr Introduces AI Studio: No-Code Machine Learning for Increased Productivity and Real-Time Insights
November 09 2021 - 8:00AM
Business Wire
Sprinklr customers can easily harness the power
of AI for categorizing messages and brand disambiguation
Sprinklr (NYSE: CXM), the unified customer experience management
(Unified-CXM) platform for modern enterprises, today introduced
Sprinklr AI Studio, a new capability in Sprinklr Modern Research
that empowers users to easily create and customize AI models
without writing code. Now, brands can eliminate manual
categorization of customer messages across digital channels –
helping customer service agents, social media teams, brand
analysts, and more focus on priority, engageable comments.
The Challenge: Manual Categorization and Brand
Disambiguation
Brands can get thousands of mentions and inquiries a day across
digital channels. Manually sorting these messages into standard
categories such as “engageable” or “priority” is extremely
cost-prohibitive and virtually impossible without AI. Additionally,
many brands have common company or product names, making it
difficult to find the most relevant customer comments. For example,
a brand like Microsoft needs to separate the statement “I have a
question about Windows 11” from “I have a question about the
windows in my house.”
AI can solve these challenges, yet most AI models require
brand-specific custom categories that rely on machine learning
experts to manually create and maintain their consistent
accuracy.
The Solution: Sprinklr AI Studio
Sprinklr AI Studio empowers users to categorize brand messages
by creating custom AI text classification models through an
easy-to-use experience, without the need for data scientists or
engineers.
With AI Studio, brands can achieve the following benefits:
- Filter out irrelevant comments.
- Reduce labor-intensive manual work.
- Unlock new paths to derive insights via AI-powered custom
categorization.
“Sprinklr AI Studio really enabled our team to create a unified,
one-stop shop for organizing and responding to customer questions,
and we’re thrilled with the value their listening AI has provided
in identifying trends and additional engagement opportunities. Plus
the dashboarding feature allows us to elicit actionable insights to
improve productivity which help us deliver a better customer
experience,” said a representative from the Microsoft
Azure Customer Experience Team.
“Using AI to categorize public customer conversations is an
essential part of creating a unified customer experience. Yet,
advanced technical expertise is often required to develop effective
AI models,” said Pavitar Singh, Chief Technology Officer,
Sprinklr. “With Sprinklr AI Studio, anyone can quickly build AI
models with powerful natural language processing and advanced
machine learning, transforming the way brands engage with customers
across modern, digital channels.”
Additional Information: Learn more about AI Studio on
Sprinklr’s website.
About Sprinklr
Sprinklr is a leading enterprise software company for all
customer-facing functions. With advanced AI, Sprinklr's unified
customer experience management (Unified-CXM) platform helps
companies deliver human experiences to every customer, every time,
across any modern channel. Headquartered in New York City with
employees around the world, Sprinklr works with more than 1,000 of
the world’s most valuable enterprises — global brands like
Microsoft, P&G, Samsung and more than 50% of the Fortune
100.
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version on businesswire.com: https://www.businesswire.com/news/home/20211109005866/en/
Rachel Alvarez PR@Sprinklr.com
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