DFIN’s Digital-First Product Launch Recognized with Industry Innovation Award
December 16 2020 - 7:00AM
Business Wire
Donnelley Financial Solutions was awarded NICSA’s NOVA Award for
Innovation in Product and Marketing
Donnelley Financial Solutions (NYSE: DFIN), a leading risk and
compliance company, announced that its ArcDigital Add-to-Cart
campaign has won the 2020 NICSA NOVA Award for Innovation in
Product and Marketing.
The NICSA NOVA Awards recognize outstanding contributions made
by business, operations and technology leaders in the asset
management industry, who exemplify leadership and innovation.
“DFIN is honored to accept this award from our partners at
NICSA,” said Tim Hargesheimer, vice president of Marketing, Global
Investment Companies at DFIN. “The ArcDigital Add-to-Cart product
launch is a digital-first, dynamic campaign that continues to drive
intrigue and awareness of this new product through a variety of
channels—ultimately helping to accelerate product knowledge and
adoption in the marketplace.”
A Comprehensive Approach
In early 2020, DFIN launched ArcDigital, a highly customizable
content management platform and distribution solution specifically
tailored for the financial services industry. ArcDigital sits
alongside ArcReporting, ArcPro and ArcRegulatory in DFIN’s
innovative suite of products.
To support this dynamic, new product offering, DFIN
conceptualized the Add-to-Cart marketing campaign, bringing the
familiarity of the consumer shopping experience. This
digital-first, hyper-targeted campaign reached professionals at
insurance and asset management firms in the industry through
digital channels, with a focus on ease of use and the
differentiated end user experience.
This future-focused product campaign appeals to every generation
of user in the channels they prefer. As positioned, ArcDigital
truly allows for the industry to experience the future of
multi-channel distribution, quality content delivery and real-time
custom reporting at the click of a button.
About Donnelley Financial Solutions (DFIN)
DFIN is a leading global risk and compliance solutions company.
We provide domain expertise, enterprise software and data analytics
for every stage of our clients’ business and investment lifecycles.
Markets fluctuate, regulations evolve, technology advances, and
through it all, DFIN delivers confidence with the right solutions
in moments that matter. Learn about DFIN’s end-to-end risk and
compliance solutions online at DFINsolutions.com or you can also
follow us on Twitter @DFINSolutions or on LinkedIn.
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version on businesswire.com: https://www.businesswire.com/news/home/20201216005057/en/
Media Contact: Jeff Brennan media@dfinsolutions.com
Investor Contact: Justin Ritchie
investors@dfinsolutions.com
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