Applebee’s® Celebrates 20 Years of Fighting Childhood Cancer with Alex’s Lemonade Stand Foundation
July 29 2024 - 7:02AM
Business Wire
Applebee’s kicks off annual fundraiser in U.S.
restaurants and will donate 50¢ from the sale of each NEW Rockin’
Poppin’ Strawberry Lemonade to Alex’s Lemonade Stand Foundation
Today, Applebee’s® kicked off its annual fundraiser for Alex’s
Lemonade Stand Foundation (ALSF), a nonprofit organization
dedicated to funding pediatric cancer research and family support
programs. In celebration of its 20-year partnership with ALSF, now
through September 2, Applebee’s will donate 50¢ from the sale of
every NEW Rockin’ Poppin’ Strawberry Lemonade sold in restaurant to
ALSF. Additionally, Applebee’s restaurants nationwide will
transform into “Lemonade Stands” and invite guests and neighbors to
join in the fight to end childhood cancer.
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the full release here:
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Applebee's is celebrating 20 years of
fighting childhood cancer by donating 50 cents from every NEW
Rockin' Poppin' Strawberry Lemonade to its longstanding charity
partner, Alex's Lemonade Stand Foundation. (Graphic: Business
Wire)
Since the partnership first began in 2005, Applebee’s has raised
more than $16 million for ALSF, funding 320,000 hours of pediatric
cancer research for scientists to search for more cures for all
kids with cancer.
“We’re honored to celebrate 20 years of partnership with Alex’s
Lemonade Stand Foundation and to have raised more than $16 million
to fund lifesaving pediatric cancer research,” said Applebee’s
President Tony Moralejo. “At Applebee’s, we take Doin’ Good in the
Neighborhood to heart and together with our franchisees and guests,
look forward to raising more than ever this year!”
This year guests can join Applebee’s to support ALSF’s Childhood
Cancer Heroes in their fight through the following ways:
- Add $1 and $5 Digital Lemons to their cart when ordering on
Applebees.com or the Applebee’s mobile app.
- Enjoy a refreshing NEW Rockin’ Poppin’ Strawberry Lemonade when
dining in restaurant – from which 50¢ will be donated to ALSF.
- Click the “Donate Now” button to contribute when purchasing an
Applebee’s Gift Card on Applebees.com.
- Head to your local Applebee’s to learn more ways your local
restaurant may be participating!
“Applebee’s is one of ALSF’s first partners and over the years
their commitment to the cause has only grown. Their prominence and
national reach have helped to introduce countless people over the
years to ALSF and raised more than $16 million in the fight against
childhood cancer,” said Liz Scott, Alex’s mom and Co-Executive
Director of Alex’s Lemonade Stand Foundation. “We are truly
grateful for their continued partnership to help find cures and
support families during their child’s treatment and beyond.”
Alex's Lemonade Stand Foundation (ALSF) emerged from the front
yard lemonade stand of 4-year-old Alexandra “Alex” Scott, who was
fighting cancer and wanted to raise money to find cures for all
children with cancer. By the time Alex passed away at the age of 8,
she had raised $1 million. Since then, the Foundation bearing her
name has evolved into a worldwide fundraising movement and the
largest independent childhood cancer charity in the U.S. ALSF is a
leader in funding pediatric research projects across the globe and
providing programs to families affected by childhood cancer. For
more information, visit AlexsLemonade.org.
For more than 40 years, Applebee’s restaurants have been
committed to Doin’ Good in the Neighborhood®. Local restaurants
make a positive impact on the communities around them throughout
the year by hosting hundreds of events or fundraisers in their
restaurants, whether to help local heroes and military, support
children and schools, raise funds for local charities that help
neighbors, or even to help their own team members who may be in
need. In addition to these local efforts, for the past 17 years,
Applebee’s and its franchisees have thanked veterans and active
military on Veterans Day by serving more than 11.7 million free
meals. Together, Applebee’s and its franchisees donate millions of
dollars and thousands of volunteer hours to Doin’ Good in the
Neighborhood each year.
To find your local restaurant to dine in, visit
Applebees.com/restaurants. To order Applebee’s To Go or delivery,
visit Applebees.com or the Applebee’s mobile app (iOS, Google)
About Applebee's®
As one of the world’s largest casual dining brands, Applebee’s
Neighborhood Grill + Bar serves as America’s kitchen table,
offering guests a lively dining experience that combines simple,
craveable American fare with classic drinks and local drafts.
Applebee’s makes it easy for family and friends to connect with one
another, whether it’s in a dining room or in the comfort of a
living room, Eatin’ Good in the Neighborhood™ is a familiar and
affordable escape from the everyday. Applebee's restaurants are
owned and operated by entrepreneurs dedicated to more than serving
great food, but also building up the communities that we call home.
From raising money for local charities to hosting community
fundraisers, Applebee’s is always Doin’ Good in the Neighborhood®.
Applebee’s franchise operations consisted of 1,636 Applebee’s
restaurants in the United States, two U.S. territories and 12
countries outside the United States as of March 31, 2024. This
number does not include one domestic Applebee’s ghost kitchen
(small kitchens with no store-front presence, used to fill
off-premise orders) and 11 Applebee’s international ghost kitchens.
Applebee's is franchised by subsidiaries of Dine Brands Global Inc.
[NYSE: DIN], which is one of the world's largest full-service
restaurant companies.
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BR-APPB
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