BEIJING, May 11, 2020 /PRNewswire/ -- Phoenix Tree
Holdings Limited ("Danke" or the "Company") (NYSE: DNK), one of the
largest co-living platforms in China with the fastest growth, found in its
latest survey that locating housing in desired cities and seeking
employment are the top concerns of China's record-large class of college
graduates amid the global COVID-19 epidemic.
China will have a record high
of 8.74 million college graduates this year. Due to the COVID-19
pandemic, college graduates are facing severe challenges in seeking
employment and renting apartments. As a leading co-living platform
in China, Danke has been working
to help college graduates find affordable apartments and fit into
society. With its innovative ''new rental'' business model, which
features centralization, standardization and online experience,
Danke provides affordable rental options to college-educated young
people, and spares them the troubles of subletting by offering
quality co-living apartment units.
Based on an online survey of nearly 1,000 college graduates,
Danke found that the majority of college graduates this year still
preferred to live and work in first-tier cities and emerging
first-tier cities. About 37.91% of respondents chose or planned to
work in first-tier cities, including Beijing, Shanghai, Guangzhou and Shenzhen. Almost 40% would choose emerging
first-tier cities such as Hangzhou
and Chengdu. About 14.5% said they
would like to stay in their provincial capitals.
Preferred cities
to live after graduation
|
Percentage
|
First-tier cities
(Beijing, Shanghai, Guangzhou, Shenzhen)
|
37.91%
|
Emerging first-tier
cities (Hangzhou, Chengdu, etc.)
|
39.95%
|
Provincial
capital
|
14.5%
|
Other
cities
|
7.63%
|
When asked about their biggest concerns at the moment, about
53.69% of respondents identified renting an apartment and settling
down in their desired cities, while 51.15% worried about finding a
job, indicating that finding housing and employment have become the
two biggest concerns among China's
fresh graduates.
According to Danke's data, the rental demand from college
graduates normally begins to rise in March, and reaches the peak in
June. Under financial pressure, 90% of college graduates can only
afford to pay rent that is less than RMB3,000 a month.
As a result, nearly 90% of college graduates choose to share
rented apartments to save on costs. In first-tier cities, 90% of
college graduates wanted to share apartments, while only 10%
preferred to rent an entire apartment for themselves. In emerging
first-tier cities, 86.7% would like to rent co-living apartments,
while 13.3% wanted to have their own apartments.
The survey also found that short-form videos have become the
most popular entertainment content among college graduates. More
than half of respondents chose to watch short-form videos as their
main entertainment and leisure activity, while 22.39% chose reading
articles on WeChat official accounts and 5.09% chose reading comics
online.
Entertainment and
leisure activities
|
Percentage
|
Reading comics
online
|
5.09%
|
Reading articles on
WeChat official accounts
|
22.39%
|
Watching short-form
videos
|
54.2%
|
Others
|
18.32%
|
ABOUT DANKE
Danke, one of the largest co-living platforms in China with the fastest growth, is redefining
the residential rental market through technology and aims to help
people live better. Empowered by data, technology, and a
large-scale apartment network, Danke's vibrant and expanding
ecosystem connects and benefits property owners, residents, and
third-party service providers, and delivers quality and
best-in-class services through an innovative "new rental" business
model featuring centralization, standardization, and a seamless
online experience. Danke was founded in 2015 and is headquartered
in Beijing, China. For more
information, please visit ir.danke.com.
MEDIA CONTACTS
Danke PR
Email: pr@danke.com
Jeff Pei
ICR, Inc.
Email: Jianfeng.pei@icrinc.com
Phone: +86 (10) 6583-7514
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SOURCE Phoenix Tree Holdings Limited