Eros Now Announces Strategic Partnership with Cutting-Edge Indian Smartphone Player Smartron
June 09 2017 - 7:39AM
Business Wire
All Smartron smartphones will now be available
with the Eros Now app preinstalled
Eros Now, one of the fastest growing digital over-the-top (OTT)
South Asian entertainment platforms, owned by Eros
International Plc (NYSE:EROS), today announced a strategic
partnership with Smartron, a Sachin Tendulkar-backed India-based
IoT startup, to provide its extensive entertainment repertoire to
Smartron smartphone customers. Eros Now will be the exclusive
digital OTT service for entertainment content on all Smartron
devices. Sachin Tendulkar is an Indian sporting legend and one of
the most accomplished cricket players of all time. He is the only
player to complete more than
30,000 runs in international cricket.
As their preferred partners, Eros Now will provide its vast
repository of movies, television shows, music, originals and
regional content across multiple languages such as Tamil, Telugu,
Malayalam, Bengali, Punjabi and Marathi to all Smartron customers.
Eros Now will leverage from Smartron’s extensive marketing
campaigns and packaging to promote the partnership.
The smartphone user base in India reached 300 million in 2016
with the market growing by 18% as per a report by
Counterpoint’s Research, paving the way for India to become the
second-biggest smartphone market in terms of active unique
smartphone users.
Commenting on the association, Rishika Lulla Singh, CEO, Eros
Digital said, “With high smartphone penetration and an all-time
rise in content consumption on handheld devices, we are happy to
join hands with Smartron as this strategic partnership strengthens
our philosophy of bringing entertainment at audience fingertips
anytime, anywhere.”
“We are excited to partner with Eros Now as we get ready to roll
out our highly intelligent and customized entertainment experience
through our tronx platform,” said Mahesh Lingareddy, Founder and
Chairman, Smartron. “All of our tronx users can experience
great entertainment seamlessly across all our existing smart
devices like the tphone, tbook, srtphone and the soon to be
launched devices and beyond. We believe in making life smarter and
simpler and, with this, even more people can tap into the
incredible capabilities of our tronx IoT platform.”
About Eros Now
Eros Now is Eros International Plc’s leading on-demand Indian
entertainment network accessible anytime, anywhere, on most
Internet-connected screen including mobile, web, and TV. Eros Now
offers its 58 million registered users worldwide the promise of
endless entertainment hosting one of the largest libraries of
movies, as well as premium television shows, music videos and audio
tracks, unmatched in quantity and quality. Product features, such
as video in HD, subtitles in English and Arabic, movie downloads,
and high quality original drama series differentiate the Eros Now
entertainment offering. To see, watch now: www.erosnow.com.
About Eros International Plc
Eros International Plc (NYSE: EROS) is a leading global
company in the Indian film entertainment industry that acquires,
co-produces and distributes Indian films across all available
formats such as cinema, television and digital new media. Eros
International Plc became the first Indian media company to
list on the New York Stock Exchange. Eros
International has experience of over three decades in
establishing a global platform for Indian cinema. The Company has
an extensive and growing movie library comprising of over 3,000
films, which include Hindi, Tamil, and other regional language
films. The company also owns the rapidly growing OTT platform Eros
Now. For further information please visit: www.erosplc.com
About Smartron
Smartron was founded in August 2014 with a vision to build
India’s first true global technology OEM brand that is ‘designed
and engineered’ in India for India and the world. Smartron
developed and introduced tronxTM, an AI powered IoT platform
offering devices, sensors, services, community and care delivering
seamless and intelligent experience targeting consumer, enterprise,
industrial and infrastructure markets. With more than 50 patents
already filed, Smartron is innovating and investing in variety of
smart, sensor, robotics, big data, artificial intelligence and
UI/UX technologies.
Smartron high-end tbook, tphone and srtphone under tronx
platform give the users easy access to the tstore, tcloud
(unlimited storage), tcare and services offering seamless
experiences. Sachin Tendulkar the Brand Ambassador and Strategic
Shareholder of Smartron had formally launched these devices.
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version on businesswire.com: http://www.businesswire.com/news/home/20170609005364/en/
Eros International PlcMark Carbeck, +44 (0)20 7258 9909Chief
Corporate & Strategy OfficerEmail:
mark.carbeck@erosintl.comorMedia:Sloane & CompanyErica Bartsch,
212-446-1875Email: ebartsch@sloanepr.com
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