USA TODAY Launches Philanthropy-Themed Online Community and Publishes Third 'Sharing in the USA' Philanthropy Section
October 13 2009 - 8:20AM
PR Newswire (US)
"Kindness: New Ways We Give and Volunteer" Is Most Recent Addition
to Growing List of Online Communities and Embraces USA TODAY's
Commitment to Cause-Driven Content MCLEAN, Va., Oct. 13
/PRNewswire/ -- USA TODAY, the nation's top-selling newspaper and a
leading media brand, announces the launch of its latest online
community, "Kindness: New Ways We Give and Volunteer." Curated by
Christie Garton, the community examines how philanthropy and
movements for social change are engaging Americans with fresh
approaches. USA TODAY is also publishing its most recent of the
successful "Sharing in the USA" philanthropy-themed bonus sections
today. The newly launched online community, "Kindness: New Ways We
Give and Volunteer," covers the changing charity spectrum, from
local non-profits innovating with technology to national
corporations bringing good causes into everyday business.
Traditional givers and the increasing numbers of involved youths
can find new ideas and opportunities through the daily community,
its ongoing reader discussions and vast volunteer search engine,
powered by good2gether. The community can be found at
kindness.usatoday.com. Community members are able to utilize all
the social networking functions available on USATODAY.com. These
include commenting, messaging authors directly, messaging other
members privately, creating blogs, joining a conversation in the
forum or creating forums. "Sharing in the USA" is USA TODAY's third
special philanthropy section in the newspaper. These special
sections continue to drive strong interest among readers and
sponsors and have become a signature of the newspaper's special
content. This issue of "Sharing in the USA" includes: a personal
essay by House star Olivia Wilde about what it means to give back;
the story of how a local community has rallied around a 4-year-old
cancer patient; a look at how television networks are working
philanthropy into their scripts; an examination into how social
media are being used to attract charitable contributions; an update
on Serve.gov and what a summer of service accomplished; a look at
how people are getting creative and folding dating into charity;
stories of how individuals are choosing to serve in their
communities for a better good and a full page of the latest
statistics on "Sharing in the USA." Ten advocacy and non-profit
organizations have signed on as supporters of the section. They
include Alwaleed Bin Talal Foundation, American Red Cross, BBB Wise
Giving Alliance, City of Hope, Easter Seals, H&R Block, PGA
Tour Charities, Ronald McDonald House Charities, Rotary Foundation
and Samsung. The section, and additional content, can be found
online at sharing.usatoday.com. USA TODAY was founded in 1982 with
a mission to serve as a forum for better understanding and unity to
help make the USA truly one nation. Through its flagship newspaper
and popular website, USA TODAY engages the national conversation
and connects readers online through social media applications. USA
TODAY, the nation's top-selling newspaper with a total average
daily circulation of 2.3 million, and USATODAY.com, an
award-winning newspaper website which launched in 1995, reach a
combined 5.5 million readers daily. The USA TODAY news and
information brand also includes: USA TODAY Education, USA TODAY
LIVE, USA TODAY Mobile and USA TODAY Sports Weekly. USA TODAY is
owned by Gannett Co., Inc. (NYSE:GCI). DATASOURCE: USA TODAY
CONTACT: Heidi Zimmerman, Director/Communications, +1-703-854-5304,
, or Alexandra Nicholson, Manager/Communications, +1-703-854-5872,
, both of USA TODAY Web Site: http://www.usatoday.com/
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