MINNEAPOLIS, May 5, 2015 /PRNewswire/ -- Wheaties today
welcomes pro basketball MVP Stephen Curry to the Team Wheaties
family with a new limited-edition box available in stores in June.
A proven all-star on and off of the court, Curry's leadership and
performance cemented his "Breakfast of Champions" honors on the
Wheaties box.
"It's an honor to add Stephen
Curry to the Wheaties family, and we congratulate him on the
tremendous achievement of league MVP," said Jamie Lyon, Wheaties Associate Marketing
Manager. "Through dedication and commitment to his sport, in
addition to his service to the community, Stephen embodies the
heart of a true champion."
It was recently announced that Curry, who set a single-season
record for three-pointers made and led the league's best
regular-season team in scoring, assists and steals, has won the
2014-15 Most Valuable Player Award. Curry totaled 1,198 points,
including 100 of 130 first-place votes, from a panel of 129
sportswriters and broadcasters throughout the United States and Canada, as well as the fan vote on online.
"I am excited to join the amazing athletes, including many of my
childhood heroes, who have come before me as part of the Wheaties
legacy," said Curry. "This is a huge honor and I'm thrilled to
be part of the Team Wheaties family."
Curry splashed onto the national scene while leading his college
team to the Elite 8 in the 2008 Basketball Tournament. His
sharpshooting and boyish looks made him a national headline while
his small school played the role of Cinderella.
In 2008-09 he led the nation in scoring with 28.6 points per
game and was a consensus first-team All-America selection. Stephen
was twice named his conference's Player of the Year. He holds
career records at his college for scoring, three-pointers, free
throws, 30-point games and 40-point games.
About General Mills
General Mills is one of the
world's leading food companies, operating in more than 100
countries around the world. Its brands include Cheerios, Fiber One,
Haagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury,
Green Giant, Old El Paso, Wanchai Ferry, Yoki and more.
Headquartered in Minneapolis, Minn., USA, General Mills had
fiscal 2014 worldwide sales of US $17.9 billion.
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SOURCE General Mills