MINNEAPOLIS, Sept. 26, 2016 /PRNewswire/ -- Progresso is
now using only 100 percent antibiotic and hormone free chicken
breasts in all of its 36 chicken soup varieties. Currently
available on store shelves nationwide, Progresso is the first large
retail soup brand in the United
States to have antibiotic and hormone free chicken breasts
in its soups.
Experience the interactive Multimedia News Release here:
https://www.multivu.com/players/English/7885251-progresso-antibiotic-free-chicken
For decades, Progresso has been committed to continuously
improving the quality of its soups. Not only is Progresso now using
only white breast meat chicken with no antibiotics or hormones, but
the brand is also free from artificial flavors and has removed
artificial colors from 60 percent of its soups, with a goal to
remove 100 percent by 2019. In addition, the soup brand has reduced
sodium levels in more than 40 soup varieties, added seven soups to
its certified Gluten Free product line and is increasing its
vegetarian soup options.
"Our purpose and passion is to make great soup just like you'd
make it at home. In an effort to continually raise our quality
standards, we listen to our consumers," said Ray Joncas, director of marketing at Progresso.
"So when we asked our consumers what they wanted most, we found
that antibiotic free and hormone free chicken was what they wanted
most."
The product updates will impact all chicken soups across
Progresso's Traditional, Light, Reduced Sodium, and Rich &
Hearty lines, including its most popular varieties, Chicken Noodle,
Chicken Wild Rice and Chicken Dumpling.
Progresso also debuted new packaging this summer for the first
time in over a decade. With a modern, fresh look, and brighter blue
colors, the new packaging reinforces real-quality ingredients and
will make the soup aisle easier to navigate for shoppers.
To learn more about Progresso and its delicious soup offerings,
visit Progresso.com. Follow the brand on social media on Instagram
and Facebook.
About Progresso
Crafted for taste, Progresso's soups
are made from authentic recipes using quality ingredients. Founded
as an Italian import company by Guiseppe
Uddo and Vincent Taormina
over 100 years ago, Progresso has grown to become one of the most
popular brands of ready-to-serve soup in the United States. Progresso is a member of
the family of brands within General Mills (NYSE: GIS),
headquartered in Minneapolis,
Minnesota, U.S.A. Learn more on www.progresso.com.
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SOURCE General Mills