From Home Appliances to Toilet Tissue, a New Georgia-Pacific Study Identifies Life's Simple Necessities
December 08 2005 - 8:31AM
PR Newswire (US)
ATLANTA, Dec. 8 /PRNewswire-FirstCall/ -- Today, Georgia-Pacific
(GP) released a new survey that finds consumers are willing to
shell out big bucks for their favorite brand of toilet tissue, but
are penny pinchers when it comes to purchasing brand name
prescription drugs. The Yankelovich survey, commissioned by GP, was
designed to determine how important life's simple necessities, like
toilet tissue and paper towels, are to the average consumer buyer.
"Consumers are willing to pay more for things that make them feel
good," said Sheila Weidman, vice president, Corporate
Communications and Marketing for Georgia-Pacific. "GP understands
that consumers are budget conscious when it comes to brand name
versus generic medications but, at the end of the day, they want
quality products from a company they trust." Some interesting
trends identified in the survey: - Yes to Generic Medications. No
to Generic Paper Products. More than 40 percent of consumers said
that they buy generic medications, while less than 20 percent admit
to buying generic paper products, personal hygiene products,
packaged goods and beverages. - Brand is Important When We're
Talking About Consumer Products. 60 percent of consumers believe
that there is a noticeable difference between generic and
non-generic products. - Sales Matter! 60 percent of consumers said
that they will buy something on sale even if it not their usual
brand. "Anyone who follows consumer trends knows that speed,
performance, ease of access and simplicity are what drives most
products to the top of 'must have' lists," said J. Walker Smith,
President of Yankelovich, Inc. "One small thing that is often
forgotten by consumer product manufacturers is this: many of the
things that are necessities for the average consumer are very
simple things. They are things that make life easier and more
meaningful." The survey was conducted in September 2005 with over
1,200 consumers over the age of 18. In addition to interesting
insight about brand versus generic buying preferences, the survey
gauged consumer thoughts about other simple necessities such as
home appliances, Thanksgiving dinner and cell phones. About
Georgia-Pacific Headquartered at Atlanta, Georgia-Pacific (NYSE:GP)
is one of the world's leading manufacturers and marketers of
tissue, packaging, paper, building products and related chemicals.
With 2004 annual sales of approximately $20 billion, the company
employs 55,000 people at more than 300 locations in North America
and Europe. Its familiar consumer tissue brands include Quilted
Northern(R), Angel Soft(R), Brawny(R), Sparkle(R), Soft 'n
Gentle(R), Mardi Gras(R), So-Dri(R) and Vanity Fair(R), as well as
the Dixie(R) brand of disposable cups, plates and cutlery.
Georgia-Pacific's building products manufacturing business has long
been among the nation's leading supplier of building products to
lumber and building materials dealers and large do-it- yourself
warehouse retailers. For more information, visit
http://www.gp.com/. DATASOURCE: Georgia-Pacific CONTACT: Sandra
Waite, +1-404-995-4515, or , for Georgia-Pacific Web site:
http://www.gp.com/
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