Grindr Accelerates Growth of Its Advertising Business and Expands Its Engineering Team With Two Executive Hires
August 06 2024 - 8:00AM
Business Wire
Grindr Inc. (NYSE:GRND) today announced the addition of two
senior leaders as it continues to transform the ways that gay, bi,
trans, and queer people around the world connect: Brian Anderson
has joined the company in the newly created position of Vice
President of Advertising, and Jianrui Wang has joined as Head of
Data Engineering. Anderson and Wang join Grindr to accelerate
growth in the company’s Advertising business and expand its
Engineering team, respectively.
Anderson, who will be responsible for driving the growth of
Grindr’s advertising business, is a seasoned leader in identifying
and developing innovative partnerships across media and
entertainment businesses. Anderson joins Grindr from YouTube, where
he served as Global Head of Music and Podcasts in the company’s
Advertising Solutions business, spending over a decade developing
groundbreaking collaborations that engaged customers while driving
monetization and supporting the artist and creator ecosystem.
Earlier, Brian held several strategic roles at YouTube including on
its US Agency Sales and internal creative teams. Prior to
YouTube, Brian managed sales development at Bloomberg, enabling the
company to attract new advertisers looking to engage with its
audiences.
With its new Vice President of Advertising position, Grindr is
expanding its potential to serve the diverse preferences of its
users by delivering the most relevant advertisements possible in a
privacy-first way. Reporting to CFO Vanna Krantz, Anderson joins
the company as it looks to monetize features and functionality that
bring value to its users and expand its platform to deliver the
global Gayborhood in their pockets.
“I am incredibly excited to welcome Brian to accelerate growth
in Grindr’s advertising business,” said Grindr CFO Vanna Krantz.
“His leadership and experience in transforming the ways that media
and entertainment brands engage with their audiences will be
crucial in establishing critical partnerships, delivering an
enhanced advertisement experience for our users, and growing this
important business line for Grindr.”
Wang is an experienced data engineering leader with a proven
track record of building and leading teams that drive innovation
for technology companies. Wang most recently served as Director of
Data Engineering at Peloton Interactive, joining the company before
its public offering and advancing to eventually manage divisions
focused on data analytics and infrastructure initiatives that
enabled a data-driven enterprise. Wang earlier served as a Senior
Software Engineer at Datameer, building cloud-based SaaS for Big
Data analytics and leading recruiting and scaling efforts for the
company’s Cloud division. Prior to Datameer, Wang held senior
engineering roles at Ladders and Syncsort, designing and
implementing several new products to support data integration and
enterprise efficiency.
Reporting to Grindr’s SVP of Engineering Joel Keating, Wang will
provide crucial data leadership as Grindr continues to strengthen
its product to serve a rapidly growing and global user base. He
will also be instrumental in expanding Grindr’s engineering team,
based out of its new hub in Chicago.
“Jerry is a seasoned data leader who brings a wealth of
experience working at innovative technology companies,” said Grindr
SVP of Engineering Joel Keating. “I look forward to working with
him closely to scale our Engineering division in Chicago, and I am
thrilled to add his expertise to our team as we seek to enhance our
app experience and innovate our platform to best serve the diverse
preferences of our users around the world.”
About Grindr Inc.
With more than 13.7 million monthly active users, Grindr has
grown to become the Global Gayborhood in Your Pocket, on a mission
to make a world where the lives of our global community are free,
equal, and just. Available in 190 countries and territories, Grindr
is often the primary way for its users to connect, express
themselves, and discover the world around them. Since 2015 Grindr
for Equality has advanced human rights, health, and safety for
millions of LGBTQ+ people in partnership with organizations in
every region of the world. Grindr has offices in West Hollywood,
the Bay Area, Chicago, and New York. The Grindr app is available on
the App Store and Google Play.
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Media: Press@grindr.com
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