Maidenform® Announces Celebrity Stylist Micaela Erlanger to Serve as Brand Ambassador and Spokesperson
October 04 2016 - 9:13AM
Business Wire
Micaela Erlanger, one of the fashion industry’s most influential
celebrity stylists, will be an ambassador and spokesperson for the
Maidenform brand this fall. Erlanger will act as a guide to the
Maidenform customer, offering expert tips, product picks and
styling insight via the leading intimate-apparel brand’s website
and social media platforms.
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Micaela Erlanger, one of the fashion
industry's most influential celebrity stylists, will be an
ambassador and spokesperson for the Maidenform brand this fall.
Erlanger will help the brand's customers create their own memorable
fashion moments (Photo: Business Wire).
“I am thrilled to announce my brand ambassadorship with
Maidenform,” said Erlanger. “As a stylist, and as a woman, I know
the importance of undergarments and shapewear. I am a firm believer
in the quality and style of the Maidenform brand’s products and
couldn’t think of a more perfect brand to align with and
represent.”
Vicki Seawright, Maidenform vice president and general manager,
said: “We are thrilled to have Micaela onboard as a Maidenform
spokesperson for the upcoming fall and holiday seasons. The
Maidenform vision perfectly aligns with Micaela’s captivating
spirit and commitment to fashion. We are constantly working to
enrich the shopping experience, and look forward to leveraging
Micaela’s expertise to inspire and educate our customer.”
Erlanger is best known as a stylist for the red carpet. As part
of her work with the brand, she will share this knowledge with
Maidenform customers and offer advice on how to create memorable
fashion moments. Erlanger will also show the Maidenform woman how
to use this season’s collections as her foundation compass from
fall into the new year, complete with tips for conquering the
hectic holiday season with humor and grace.
About Maidenform
An intimate apparel leader since 1922, Maidenform offers
comfortable, stylish and innovative bras, panties and shapewear to
women with an active lifestyle, a sense of style, and an
appreciation for the way they look. Maidenform products may be
found in leading department stores and national chain stores and
direct to consumers via outlet stores and websites. Maidenform is
part of HanesBrands (NYSE: HBI). For additional information, visit
www.maidenform.com.
About Micaela Erlanger
Micaela Erlanger is a fashion stylist based out of New York City
and Los Angeles, where she works with such international talent as
Lupita Nyong’o, Winona Ryder, Meryl Streep, Common, Jennifer
Hudson, Hillary Swank, and Michelle Dockery. Her work has been seen
on red carpets from Tokyo, to Paris, to Hollywood, and in the pages
of top fashion publications worldwide. A self-described
glamour-girl, Micaela’s inspirations vary from modern art to
classic Hollywood film. But the hallmark of her work derives not
from specific reference points, but instead from her meticulous
attention to detail, in-depth collaboration with her clients, and
her unfailing dedication to creating fashion moments that will
stand the test of time.
Instagram: @micaelaerlanger
Twitter: @micaelaerlanger
www.maidenform.com
www.facebook.com/maidenformbrands
www.twitter.com/maidenform
www.pinterest.com/maidenform
www.instagram.com/maidenform
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version on businesswire.com: http://www.businesswire.com/news/home/20161004006090/en/
Alison Brod Marketing + CommunicationsLindsey Kopp Vinci,
212-230-1800Lindseyk@alisonbrodmc.com
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