Chicago Sun-Times and NBC5 Chicago Announce Partnership
May 04 2006 - 10:36AM
PR Newswire (US)
CHICAGO, May 4 /PRNewswire-FirstCall/ -- Effective immediately, the
Chicago Sun-Times and WMAQ-TV/NBC5 have joined together in a new
partnership. The teaming will allow both news outlets to share
information and resources in serving their audiences. The most
visible, initial stage of the partnership will be a preview of
Sun-Times news stories in the "Tomorrow's Headlines" segment on
NBC5's nightly 10 pm newscast. NBC5 promotions will appear daily in
the Sun-Times. In addition, the newspaper and TV station plan to
use the partnership to explore and pursue several other options.
Those include joint investigations, election polling,
co-sponsorship of community events, links from each other's
websites and shared website traffic alerts. The NBC5 Weather Team
will also become a presence on the daily Sun-Times weather page.
"This is a terrific opportunity for both the Sun-Times and NBC5. It
allows each of us to bring what we do best to vastly larger
audiences," said John Barron, Sun-Times editor in chief. "The
readers and viewers will benefit with easier access to more
content. And we hope the combined power of NBC5 and the Sun-Times
will allow us to have a greater impact with service to our
community." "NBC5's partnership with the Chicago Sun-Times doubles
the distribution potential for both of us," said Larry Wert,
President and General Manager of NBC5. "We are looking forward to
complementing our respective businesses and providing more
exclusive content to both our audiences." "This is a great marriage
of two outstanding news organizations," said Frank Whittaker,
Vice-President of News at NBC5. "By working together on the air, in
print and online, we can better serve our audiences with impactful,
local content." In anticipation of this partnership on Monday, May
1st, NBC5.com's live coverage of the Immigration march was also
streamed on suntimes.com. NBC5.com doubled its average page viewers
to over 700,000 for the day. Suntimes.com also saw a 28% increase
in page views for that day. On Sunday, May 7th and Monday, May 8th,
the partnership's first joint project will be printed and aired.
"Through the Eyes of a Killer" is a two- part series by Carol Marin
and Don Moseley. In print, on television and online, Marin will
offer an exclusive interview with Patty Columbo, who was convicted,
along with her much older boyfriend, in the 1976 murders of her
mother, father and younger brother in Elk Grove Village. Marin and
Moseley also offer a fascinating look at the people involved and
still haunted by this case that captured headlines for months.
Contacts: For the Chicago Sun-Times, John Barron: (312) 321-2897
For NBC5, Toni Falvo: (312) 836-5532 DATASOURCE: Hollinger
International CONTACT: John Barron for Chicago Sun-Times,
+1-312-321-2897, or Toni Falvo for NBC5, +1-312-836-5532 Web site:
http://nbc5.com/ http://suntimes.com/
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