Cross-country expansion kicks off at the
Beverly Hills branch, introducing the social, humanoid robot Pepper
for an enhanced customer experience in the Los Angeles area
HSBC Bank USA, N.A. (HSBC) and SoftBank Robotics America (SBRA),
the North American arm of SoftBank Robotics Group, today announced
they will begin a larger rollout of Pepper®, the engaging, social
humanoid robot, to HSBC branches nationwide, starting in its iconic
Beverly Hills location. This morning, customers in Los Angeles
County will be greeted by Pepper, standing ready to answer
questions and provide a memorable banking experience.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20190307005643/en/
Pepper interacts with a customer in
Beverly Hills (Photo: Business Wire)
“Los Angeles has a thriving and rapidly growing tech sector. As
such, we’re excited to be able to bring a digitally enhanced retail
banking experience to our customers in Beverly Hills,” said Pablo
Sanchez, Regional Head of Retail Banking and Wealth Management
(RBWM) for HSBC in the U.S. and Canada. “We’re focused on
developing the ‘branch of the future,’ and our use of Pepper in our
flagship branch in NYC has streamlined branch operations, delighted
our customers and enabled our bank staff to have deeper, more
high-value customer engagements.”
To overcome traditional perceptions of retail bank branches,
Pepper’s standard capabilities were customized to create a retail
banking experience that is exceeding expectations of U.S.
consumers. HSBC will use Pepper in the branch to enrich the value
and depth of customer engagements, and the overall branch
experience, by offering customers basic product information and the
availability of self-service banking options, as well as asking
some initial questions to determine how we can best meet their
banking needs.
“While Los Angeles is the undisputed entertainment capital of
the world, we feel it’s about time the banking customer experience
be just as fun and engaging,” said Jeremy Balkin, Head of
Innovation for HSBC. “Los Angeles is becoming a tech innovation hub
in its own right, and this is one of the reasons we feel it’s
incredibly important to bring Pepper into our Beverly Hills branch
and further transform the US retail banking customer
experience.”
Since HSBC first launched Pepper, the bank has seen ATM
transaction volumes increase, a notable rise in new credit card
applications and there’s been record foot traffic through its
flagship branch at 452 Fifth Ave – most importantly, according to
Balkin, “the smiles on the faces of people and customers banking is
priceless.”
Key features available to customers in Beverly Hills via Pepper
include:
- Notify a banker – Pepper
will communicate directly with bank staff based on customers'
answers to qualifying questions. HSBC's goal is to reduce customer
waiting time and free up the valuable time of their skilled bankers
to deliver a more personalized service.
- Tutorials and
instructions – As HSBC rolls out bank branches of the
future, customers need to be kept up-to-date on the latest banking
technologies, products and services. Pepper provides information on
ATMs, the HSBC Mobile Banking app, self-service options,
customer support and more. By educating and encouraging the use of
technical tools and platforms available to HSBC customers, bank
staff will have deeper, more meaningful customer engagements.
- Products and services –
Pepper will be used to drive attention to and awareness of HSBC
products and services, including special promotions, so that
customers can be better informed, facilitating more productive
interactions with HSBC Relationship Managers.
- #PoseWithPepper – Pepper is
all about making the retail banking experience fun and enjoyable
for customers. HSBC launched a campaign to visit Pepper
and #PoseWithPepper for a selfie. Customers and visitors
are encouraged to upload their photos to their favorite social
media channels using the hashtags
#PepperatBH, #MeetPepper and #PoseWithPepper.
“We’re excited to expand our partnership with HSBC to the West
Coast, bringing Pepper to a new retail branch,” said Kass Dawson,
Global Head of Marketing Communications, SoftBank Robotics America.
“Humanoid robots helping people and working alongside human
coworkers is an idea no longer relegated to just a possibility.
HSBC is helping us prove the Pepper has very real benefits for
their customers.”
Pepper’s rollout is part of a larger vision to transform HSBC’s
branch banking experience by providing a host of consumer-facing
upgrades that is taking the franchise in an exciting new direction.
By creating a revolutionary new type of digitally enhanced retail
banking experience that uses data intelligence and leading edge
robotics, HSBC is transforming the everyday task of a branch visit
into the extraordinary.
For more information about HSBC Bank, SoftBank Robotics and
Pepper please visit: www.softbankrobotics.com and
www.us.hsbc.com
Follow us using these hashtags:
#PoseWithPepper
#MeetPepper
#HSBCatBH
HSBC Bank USA, National Association (HSBC Bank USA, N.A.)
serves customers through retail banking and wealth management,
commercial banking, private banking, and global banking and markets
segments. It operates bank branches in: California; Connecticut;
Washington, D.C.; Florida; Maryland; New Jersey; New York;
Pennsylvania; Virginia; and Washington. HSBC Bank USA, N.A. is the
principal subsidiary of HSBC USA Inc., a wholly-owned subsidiary of
HSBC North America Holdings Inc. HSBC Bank USA, N.A. is a Member of
FDIC. Investment and brokerage services are provided through HSBC
Securities (USA) Inc., (Member NYSE/FINRA/SIPC) and insurance
products are provided through HSBC Insurance Agency (USA) Inc.
HSBC Holdings plc, the parent company of the HSBC Group,
is headquartered in London. The Group serves customers worldwide
across 66 countries and territories in Europe, Asia, North and
Latin America, and the Middle East and North Africa. With assets of
US$2,558bn at 31 December 2018, HSBC is one of the world’s largest
banking and financial services organizations.
About SoftBank Robotics
SoftBank Robotics is driving technology forward by becoming a
worldwide leader in robotics solutions. With more than 500
employees working in Paris, Tokyo, San Francisco, Boston and
Shanghai, SoftBank Robotics is constantly exploring and
commercializing robotics solutions that help make people’s lives
easier, safer, more connected, and more extraordinary. There are
currently over 25,000 SoftBank Robotics robots, Pepper and NAO,
used in more than 70 countries worldwide and offer innovative
applications relevant for the fields of retail, hospitality,
healthcare, finance and education.
SBRA is headquartered in San Francisco and oversees all North
American business operations.
To learn more about SoftBank Robotics, go to
www.softbankrobotics.com.
Pepper® and NAO® are trademarks of SoftBank Robotics Europe
registered in the US and other countries. SOFTBANK® is a trademark
of SOFTBANK GROUP CORP.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190307005643/en/
Media:Matt KleinHead of CommunicationsRetail
Banking & Wealth ManagementHSBC BankMatt.klein@us.hsbc.com(212)
525-4644
Softbank:Andrew
SchwartzArchetype818.468.9196andrew.schwartz@biteglobal.com
HSBC (NYSE:HSBC)
Historical Stock Chart
From Apr 2024 to May 2024
HSBC (NYSE:HSBC)
Historical Stock Chart
From May 2023 to May 2024