ATLANTA, July 28, 2015 /PRNewswire/ -- For decades,
investors have used a traditional 60% stock/40% bond allocation
within their portfolios. Today Invesco is challenging that
notion with the launch of a new advertising campaign focused on the
belief that "the truth about alternatives is they're anything
but."
"In the past, alternative investments were the exclusive domain
of institutional and high-net-worth investors," said Walter Davis, Alternatives Strategist at
Invesco. "The Goodbye 60/40. Hello 50/30/20 campaign
highlights the point that different alternatives have the potential
to help investors achieve their timeless investment goals of
building wealth, preserving wealth and/or generating enhanced
current income and should be seen as core building blocks of
mainstream portfolios."
Created with an understanding that it is important to remember
the past, the campaign encourages advisors to think about the
future and, whether an alternatives allocation is 10%, 20% or more,
alternatives can help prepare investors for opportunities and risks
that lie ahead.
"We look forward to building upon the strong brand presence
created by our ongoing advertising campaign centered on the
importance of separating knowledge from noise when it comes to
financial information," said Joanna
Irwin, Head of US Marketing. "Our new campaign
delivers on this message by bringing helpful resources and a
practical framework to advisors to help them rethink traditional
portfolio construction and effectively make alternatives a core
component of their clients' portfolios."
The new integrated campaign will do just that with print and
digital advertising components, as well as a campaign-focused
microsite with newly created content. The new landing page
includes videos and commentary from experts on Invesco's investment
teams and thought leaders. "Ask the Expert" is a new
interactive tool with Walter Davis,
an industry veteran who has more than two decades of
experience. It allows users to post a question about
alternative investing and receive a direct response from
Walter.
"Today's investment world requires that firms embrace the
adoption of new technologies in conjunction with traditional
advertising and education efforts," said Irwin. "As the
markets continue to change, and the consumption of information by
advisors and investors evolves, Invesco wants to ensure that we
leverage all available delivery channels to offer tools and
resources that help advisors meet their clients' unique needs."
Goodbye 60/40. Hello 50/30/20 is the next phase of the
existing Separating Knowledge from Noise campaign which portrays
how ubiquitous, relentless and practically inescapable financial
noise is. As a result, Invesco strives to provide the knowledge and
expertise necessary to navigate through modern-day investing
complexities that financial advisors face each day.
The new advertising campaign is part of a broader firm
initiative to provide advisors with the tools to help their clients
effectively incorporate alternatives. Last month, the firm's
Consulting Group unveiled the findings of a year-long study on
alternatives titled "Power of Alternatives," conducted in
partnership with Maslansky + Partners, a research-driven language
strategy firm. The survey concluded that investors still do
not have a good understanding of liquid alts and the role they can
play in a diversified investment strategy.
"The survey also concluded that there is a real opportunity for
advisors to continue to demonstrate the need for working with a
financial professional on asset allocation plans which include
alternatives," said Davis. "Investors need more digestible
terms when it comes to understanding alternatives and also need to
better understand how and why advisors are recommending the
alternative managers they select."
For more information, please visit the alts microsite at:
www.invesco.com/alts.
About Invesco Ltd.
Invesco Ltd. is a leading independent global investment
management firm, dedicated to helping investors worldwide achieve
their financial objectives. By delivering the combined power of our
distinctive investment management capabilities, Invesco provides a
wide range of investment strategies and vehicles to our clients
around the world. Operating in more than 20 countries, the firm is
listed on the New York Stock Exchange under the symbol IVZ.
Additional information is available at www.invesco.com.
Invesco Distributors, Inc. is the US distributor for Invesco
Ltd. It is an indirect, wholly owned subsidiary of Invesco
Ltd.
NOT FDIC INSURED, MAY LOSE VALUE, OFFER NO BANK
GUARANTEE
Before investing, investors should carefully read the
prospectus and/or summary prospectus and carefully consider the
investment objectives, risks, charges and expenses. For this and
more complete information about the fund(s), investors should ask
their advisors for a prospectus/summary prospectus or visit
invesco.com/fundprospectus.
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SOURCE Invesco