Shirts, outerwear and other clothing to be sold
in more than 600 stores globally
Kodak and fashion retailer Forever 21 have teamed up on a new
apparel collection for the Fall 2018 season featuring some of
Kodak’s many logos and designs from the Kodak brand’s storied
history.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20180913005577/en/
Kodak x Forever 21 (Photo: Business
Wire)
The bright and vibrant apparel uses many of the original colors
from Kodak branding and packaging from the 90’s and draws
inspiration from Kodak’s days as a standout NASCAR team
sponsor.
The collection offers women’s t-shirts, crop tops, jackets and
lounge wear; the men’s line includes tees, polos, pullovers and
jerseys. Altogether twenty-six different items will be available in
600+ stores globally and are available in men’s, women’s and junior
sizes.
Kodak has been working on collaborations to drive brand
awareness and advocacy with new audiences.
“Rather than be a fad or trend, we want to retain an
aspirational product aimed at our core audience and those that they
influence,” said Dany Atkins, Chief Brand Officer, Kodak. “What
could be better for a brand transformation than everyone wearing
your logo on a t-shirt?”
The collection was produced with Hybrid Apparel, a Kodak
Licensee who works closely with Kodak on brand licensing efforts in
the apparel space.
“Kodak has always been synonymous with our life’s best memories,
including past, present and even future aspirations,” said Bonnie
Segall, EVP of New Business Development, Hybrid. “We were able to
capture this by leveraging the current streetwear trend and
creating a new ‘KODAK MOMENT’ for a new generation of
enthusiasts.”
Additionally, by teaming up with Forever 21 and Hybrid, Kodak is
expanding its reach and aligning itself towards future
possibilities.
“We are excited to further increase our brand visibility with
industry leading partners like Forever 21 that will uniquely
leverage our imaging history to further build opportunities and
growth into the future with the Kodak brand,” said Joel Satin, Vice
President, Global Brand Licensing.
Forever 21 is enthusiastic about the collection and its
call-back to the days when the Kodak logo was seen virtually
everywhere.
“We are so excited to announce our collection with Kodak,” says
Linda Chang, VP of Marketing for Forever 21. “Kodak is such an
iconic brand that so many people love and respect, and we were
excited to bring our customers a fun and unique way to celebrate
photography.”
The line will be available in stores and online beginning today.
For more information you can visit, forever21.com.
About Kodak
Kodak is a technology company focused on imaging. We provide –
directly and through partnerships with other innovative companies –
hardware, software, consumables and services to customers in
graphic arts, commercial print, publishing, packaging,
entertainment and commercial films, and consumer products markets.
With our world-class R&D capabilities, innovative solutions
portfolio and highly trusted brand, Kodak is helping customers
around the globe to sustainably grow their own businesses and enjoy
their lives. For additional information on Kodak, visit us at
kodak.com, follow us on Twitter @Kodak, or like us on Facebook at
Kodak.
About Forever 21
Forever 21, Inc., headquartered in Los Angeles, California, is a
fashion retailer of women’s, men’s and kids clothing and
accessories and is known for offering the hottest, most current
fashion trends at a great value to consumers. This model operates
by keeping the store exciting with new merchandise brought in
daily. Founded in 1984, Forever 21 operates more than 815 stores in
57 countries with retailers in the United States, Australia,
Brazil, Canada, China, France, Germany, Hong Kong, India, Israel,
Japan, Korea, Latin America, Mexico, Philippines and United
Kingdom. For more information please visit:
www.newsroom.forever21.com
About Hybrid Apparel
Founded in 1997, Hybrid Apparel is a full-service design,
development, sourcing, production and apparel distribution company
based in Cypress, California. Hybrid has a world-class sourcing and
global supply chain infrastructure, with expertise in customer
delivery and service across a wide-range of apparel categories and
geographies. As the industry leader in brand and licensing
management, Hybrid supports the best global and national brands as
well as entertainment and licensed properties. For more
information, visit hybridapparel.com.
The Kodak trademark, logo and trade dress are used under license
from Kodak.
Kodak and Kodak Moments are trademarks of Kodak.
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version on businesswire.com: https://www.businesswire.com/news/home/20180913005577/en/
Media:KodakNick
Rangel, +1 585-615-0549nicholas.rangel@kodak.com
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