Kroger, Walgreens Expand Cross-Selling Pilot Program
August 19 2019 - 7:21AM
Dow Jones News
By Colin Kellaher
Kroger Co. (KR) and Walgreens Boots Alliance Inc. (WBA) on
Monday said they are expanding and widening the scope of a
cross-selling pilot program the retailers launched last year.
The companies said they will roll out "Kroger Express" sections
in 35 Walgreens stores in the Knoxville, Tenn., area, building on
the initial launch of the pilot program in northern Kentucky, near
the grocer's Cincinnati headquarters.
In addition, the companies said 17 Kroger stores in the
Knoxville area will offer a selection of Walgreens' owned-brand
health and beauty products.
Walgreens and Kroger said the Kentucky launch and the Knoxville
expansion are part of a "test-and-learn approach" they are taking,
adding that customer feedback and insights helped shape the
expansion.
Write to Colin Kellaher at colin.kellaher@wsj.com
(END) Dow Jones Newswires
August 19, 2019 08:06 ET (12:06 GMT)
Copyright (c) 2019 Dow Jones & Company, Inc.
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