BEIJING, March 21, 2022 /PRNewswire/ -- Kuke Music
Holding Limited ("Kuke" or the "Group") (NYSE: KUKE), a leading
classical music consumption and learning service platform in
China, today announced the
appointment of Elijah Chen as
Artistic Advisor of the Group and its new NFT platform KOLO,
responsible for the overall content planning and layout.
Over the years, Ms. Chen has been deeply engaged in
international record companies, performing arts management,
internet and media industry. Ms. Chen has over 25 years of work
experience in the classical music industry, holding positions at
the Universal Music Group, Sony Music, EMI Classics and Warner
Music Group. During her tenure, as the Senior Director of the
Classics and Jazz Department at the Universal Music China, Ms. Chen
made significant contributions to maintaining and expanding the
leading position in the industry.
Ms. Chen is also a veteran of creative marketing and live event
planning for well-known classical music
artists and actively expanded the multi-faceted application
of classical music. She had helped to materialize a number of
successful projects converging at the intersection of music and
technology, including having a well-known Chinese pianist to become
the first musician in a VR MV shooting with one of China's leading technology companies, besides,
she also collaborated with the team of Brand Partnership to promote
the cross-border project of cooperation between a famous Japanese
composer and high-tech electronic products.
Ms. Chen said, "Driven by the integration of art, technology,
and finance, classical music NFT will flourish in even more
application scenarios. I am excited to work at this new position
where I will be focusing on strategic artistic content planning,
fostering KOLO's branding as a leading internationally influential
NFT platform, and supporting the Company's further growth through
the development of creative content and commercial resources."
Mr. He Yu, Chief Executive Officer of Kuke, said "Elijah Chen is an exceptional leader with rich
classical music experience from various renowned music groups. We
believe her professional expertise will bring synergy to our
existing business base and further unlock the potential for greater
artistic creativeness to fuel Kuke's top-notched classical music
content development. I look forward to working with Ms. Chen to
deliver outstanding successes for labels, artists, and customers of
Kuke."
About Kuke Music Holding Limited
Kuke is a leading classical music service platform in
China encompassing the entire
value chain from content provision to music learning services. By
collaborating with its strategic global business partner Naxos, the
largest independent classical music content provider in the world,
the foundation of Kuke's extensive classical music content library
is its unparalleled access to more than 900 top-tier labels and
record companies. Leveraging its market leadership in international
copyrighted classical music content, Kuke provides highly scalable
classical music licensing services to various online music
platforms, and classical music subscription services to over 800
universities, libraries and other institutions across China. In
addition, it has hosted Beijing Music Festival ("BMF"), the most
renowned music festival in China, for 24 consecutive years. Through
KUKEY, the Company's proprietary AI music learning system, Kuke
aims to democratize music learning via technological innovation,
bring fascinating music content and professional music techniques
to more students, and continuously improve the efficiency and
penetration of music learning in China.
For more information about Kuke, please
visit https://ir.kuke.com/
About KOLO
KOLO is a classical music-focused and decentralized NFT platform
driven by blockchain technology and aims to build a better music
ecological environment on the blockchain, encourage paid digital
music consumption and become the blockchain standard for classical
music. KOLO is committed to using the blockchain technology to
improve the efficiency of royalty payments and protect the rights
of musicians.
Investor Relations Contact
Kuke Music Holding Limited
Email: jane.zuo@kuke.com
ICA Investor Relations (Asia)
Limited
Mr. Kevin Yang
Phone: +86-21-8028-6033
E-mail: kuke@icaasia.com
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SOURCE Kuke Music Holding Limited