NEW YORK, Feb. 13, 2019 /PRNewswire/ -- Victoria's
Secret, the world's most famous lingerie brand, introduces French
lingerie purveyor LIVY. Launching February
13th, LIVY will be available at select Victoria's
Secret stores in the US and at VictoriasSecret.com, as well as
select stores in the UK beginning February
20th. Exclusive to the Victoria's Secret
5th Avenue (New York
City) and New Bond Street (London) Flagship stores, LIVY will be featured
within a branded shop-in-shop.
LIVY, founded by Paris-based
designer Lisa Chavy, has been dubbed
the "new lingerie brand to know," blending traditional and modern
intricacies that push design boundaries and take fashion lingerie
to the next level. LIVY is constantly seeking out ways to
differentiate the brand through new premium fabrics and
techniques.
The line is inspired by the unique style and sensibilities of
women in Paris, New York and Los
Angeles, and is further influenced by Chavy's love of art
and architecture. LIVY lingerie is for a woman who wants to be seen
and not hidden beneath clothing.
"I love the way women make choices. The way they decide to live
their life, fully, boldly. I created LIVY because I wanted to
empower women's freedom. I wanted to create lingerie that would be
more than lingerie—it's a lifestyle matching who they are," says
Chavy.
The LIVY collection at Victoria's Secret includes an array of
bras, panties, lingerie, sleepwear and lifestyle pieces. High-end
product details include graphic-back designs, tattoo-style
appliques, crisp laser-cut lines, bold hardware accents, luxe
Calais lace, and thermo-fused technology creating a smooth and
comfortable fabric finish.
To shop the collection, visit:
https://www.victoriassecret.com
Follow Victoria's Secret on social media using
#VictoriaMeetsLIVY on Instagram and Twitter @VictoriasSecret and
www.Facebook.com/VictoriasSecret
For additional press information and content, visit
https://vspressroom.com/
Victoria's Secret:
Victoria's Secret is the leading
specialty retailer of bras, panties, lingerie, pajamas and beauty
products with prestige fragrances, body care, celebrated
Supermodels and world-famous runway shows. A business of L Brands,
Inc. (NYSE: LB), Victoria's
Secretserves customers at more than 1,600 Victoria's Secret
Lingerie and Beauty stores around the globe and online at
www.VictoriasSecret.com, enabling them to shop the brand anywhere
and anytime.
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SOURCE Victoria’s Secret