NEW YORK, Oct. 4, 2019 /PRNewswire/ -- Victoria's
Secret, the world's most famous lingerie brand, introduces
female-founded lingerie label Bluebella. Launching October 4th, London-based Bluebella will be available at
select Victoria's Secret stores in the US and at
VictoriasSecret.com, as well as select stores in the UK beginning
October 11th.
The award-winning lingerie label, founded by Emily Bendell, is designed to inspire the
spirted lifestyle. The line celebrates women who want to wear
beautiful lingerie for themselves, every day. Bluebella lingerie is
confident, stylish and statement making.
Deeply rooted in the Bluebella ethos is self-love,
self-acceptance and championing individuality. That's the main
message behind their fall collection's compelling #loveyourself
campaign which celebrates the brand's beautiful designs on diverse,
empowered women.
"The Bluebella woman does not see lingerie as a functional or
traditionally sexy purchase. She sees it as a fashion crossover
style and a personal self-indulgence. No-one should leave gorgeous
lingerie languishing in the drawer, waiting for that 'special
occasion'—our highly wearable fashion-led collection can make every
day feel just that little bit more exciting," says Bendell.
Fantasy and reality collide in the rich and seductive collection
filled with alluring textures and shapes, curated around a palette
with rich and autumnal hues. Bluebella for Victoria's Secret
includes an array of bras, panties, lingerie, sleepwear, and
hosiery, and features product details including luxurious velvets,
lustrous satins, and delicately embroidered laces.
#BluebellaforVS
@VictoriasSecret
Shop the collection: https://www.victoriassecret.com
For additional press information and content, visit
https://vspressroom.com/
Victoria's
Secret:
Victoria's Secret is the leading specialty retailer
of lingerie and beauty products with prestige fragrances, body
care, celebrated Supermodels and world-famous fashion events. A
business of L Brands, Inc. (NYSE:LB), Victoria's Secret serves
customers at more than 1,600 Victoria's Secret Lingerie and Beauty
stores around the globe and online at www.VictoriasSecret.com,
enabling them to shop the brand anywhere and anytime.
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SOURCE Victoria's Secret