LECTRA: International companies get industry insights at Lectra fashion seminar
March 27 2014 - 12:03PM
Fashion companies from around
the world came to Bordeaux, France, to learn how Lectra's
innovative approach can help reduce costs while maximizing quality,
with a new focus on lean development and manufacturing
Lectra, the world leader in integrated technology solutions
dedicated to industries using soft materials-fabrics, leather,
technical textiles and composite materials-hosted companies from
around the world at its Lectra Fashion Seminar in Bordeaux-Cestas
(France).
The event welcomed 70 delegates representing 40
fashion and apparel companies from Europe, North America, Africa
and Asia at Lectra's International Advanced Technology &
Conference Center, in Bordeaux, France.
This seminar explored how businesses can use best
practice expertise and technology to improve the fashion and
apparel development cycle and optimize workflows.
Lectra's Design to Cost approach was presented in
addition to a host of other solutions such as design, Product
Lifecycle Management (PLM), pre-production and production, which
are applied according to a customer's specific process. Attendees
benefited from live demonstrations of Lectra's end-to-end approach.
Yet it was also Lectra's industry knowledge, R&D investment and
range of professional services, which made a real impression on
delegates.
"The conference did an excellent job of showing us
how we, at Ralph Rucci, can partner with Lectra. In particular,
Lectra provides a path for fashion firms to be strategic in their
operational decisions and process. While the products themselves
are strong, the service is what differentiates Lectra. They provide
more than just solutions; Lectra provides thought-partnership,"
testifies Cornelia Moore, Strategy Lead at US brand Ralph
Rucci.
Delegates were given food-for-thought as Lectra
specialists presented the changing landscape of the fashion market
and the increasing urgency to align front-end process with
pre-production and production to increase design and style options,
understand costs and generate substantial material savings. In
addition to areas of bottom-line improvement, demonstrations also
provided a look at how design, 3D and collection management
technologies can be leveraged to create top line growth
opportunities.
"By better controlling product development, the
engine of most apparel companies and the heart of a brand's DNA,
shortening time to market and increasing design options are made
possible. This puts companies in a better position to attack growth
strategies such as adding additional product lines, targeting new
regions, or even launching new brands," says Anastasia Charbin,
Fashion Marketing Director, Lectra.
"The devil is in the details" was an oft-repeated
phrase and delegates were both amused and impressed to see how
simple changes to business under a lean methodology could have a
big impact on both short and long term success.
"I have really enjoyed the event. We are really
focused on production efficiency in our factory and we already use
lots of Lectra solutions. The idea of a PLM is really interesting
for us, so it is good to see everything united and how the
solutions are used. The Lectra people know our industry well and
what is currently happening within this industry," concludes Steve
Blanchette, President of Canadian company VĂȘtements Cookshire.
The two-day event finished on a high note as Daniel
Harari, Lectra CEO roused the audience saying,
"Projects are what motivate us. We love good
challenges, as this is how we progress."
About Lectra
Lectra is the world leader in integrated technology
solutions that automate, streamline and accelerate product design,
development and manufacturing processes for industries using soft
materials. Lectra develops the most advanced specialized software
and cutting systems and provides associated services to a broad
array of markets including fashion (apparel, accessories,
footwear), automotive (car seats and interiors, airbags),
furniture, as well as a wide variety of other market sectors, such
as aeronautical and marine industries, wind power, and personal
protective equipment. Lectra serves 23,000 customers in more than
100 countries with 1,400 employees and $270 million in 2013
revenues. The company is listed on NYSE Euronext.
For more information, please visit www.lectra.com
Contact - Lectra Headquarters / Press Dept.:
Nathalie Fournier-Christol E-mail:
n.fournier-christol@lectra.comTel.: +33 (0)1 53 64 42 37 - Fax: +33
(0)1 53 64 43 40
VIP_Fashion_Seminar
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