LECTRA: Zumba selects Lectra Fashion PLM
April 30 2014 - 11:17AM
Lectra, the world leader in integrated technology solutions
dedicated to industries using soft materials-fabrics, leather,
technical textiles and composite materials-is pleased to announce
that Zumba is implementing Lectra Fashion PLM to manage its active
wear line. Founded in 2001, Zumba is the largest dance-fitness
company in the world with a following of 15 million fans in more
than 180 countries. The lifestyle brand also designs, develops and
sells apparel from active wear essentials to fashion-infused
designs, offering a range of pieces that transition effortlessly
from the studio to the streets. "Our goal at Zumba is to grow a
successful apparel brand that can transcend any space, whether
fitness or every day life," says Gabriel Bottazzi, President of
apparel at Zumba. "Visibility and clarity are of major importance
in the development process and Lectra seamlessly connects teams
throughout the product development ecosystem. Partnering with
Lectra is a smart investment for us as we continue on our growth
trajectory and evolve our collections." Lectra Fashion PLM will be
used for Zumba's apparel line starting with design, incorporating
product development and sourcing. This will allow for the brand to
better manage efficiencies with factories to understand sample
development process, fabrics and trims, lab dips and more. "With a
vast network of partners within the supply chain, we look forward
to helping Zumba achieve their business objectives through the
process expertise and advanced technology we are able to offer,"
says Roy Shurling, President, Lectra North America. "We welcome the
opportunity to collaborate with such a growing brand that promotes
health and wellness throughout the world."
About Zumba
Fitness, LLC
Zumba Fitness is a global lifestyle brand that
fuses fitness, entertainment and culture into an exhilarating
dance-party workout. Known as the ultimate "fitness-party", Zumba®
classes blend upbeat world rhythms with easy-to-follow
choreography, for an effective, total-body workout. Founded in
2001, the company is the largest branded fitness program in the
world - reporting more than 15 million weekly participants, in over
200,000 locations across more than 180 countries. In addition to
its original Zumba® program, the company also offers a variety of
specialty classes, including: Zumba® Step; Zumba Gold® (active
older adults); Aqua Zumba®; Zumba® Kids/Zumba® Kids Jr. (ages
4-11); and Zumbini® (ages 0-3). The Zumba® fitness lifestyle
is rounded out by the company's many consumer product offerings,
including DVD sets, music collections, multi-seasonal apparel and
footwear, video games and Fitness-Concert(TM) events. For more
information about Zumba Fitness programs and products, or to find a
live class, visit zumba.com. Find us
on Facebook and, Twitter.
About Lectra
Lectra is the world leader in integrated technology solutions
that automate, streamline and accelerate product design,
development and manufacturing processes for industries using soft
materials. Lectra develops the most advanced specialized software
and cutting systems and provides associated services to a broad
array of markets including fashion (apparel, accessories,
footwear), automotive (car seats and interiors, airbags),
furniture, as well as a wide variety of other market sectors, such
as aeronautical and marine industries, wind power, and personal
protective equipment. Lectra serves 23,000 customers in more than
100 countries with 1,400 employees and $270 million in 2013
revenues. The company is listed on NYSE Euronext.
For more information, please visit www.lectra.com
Contact - Lectra Headquarters / Press Dept.:
Nathalie Fournier-Christol E-mail: n.fournier-christol@lectra.com
Tel.: +33 (0)1 53 64 42 37 - Fax: +33 (0)1 53 64 43 40
Lectra_Zumba Fitness_press release
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