LECTRA: Lectra and Aubade announce De Monfort University student lingerie contest results
January 22 2015 - 11:02AM
Lectra and Aubade announce De
Monfort University student lingerie contest results
Lectra and Aubade working together to prepare
future designers and pattern makers
Lectra, the world leader in integrated technology solutions
dedicated to industries using soft materials-fabrics, leather,
technical textiles and composite materials-and Aubade, the renowned
French lingerie brand have announced the results of the
Lectra/Aubade 2014 competition. The award shines the spotlight on
design and pattern making students from De Monfort University
(DMU), UK by tasking students with designing a small lingerie
collection that reflects the Aubade brand. Students were required
to both design and develop their collections with Lectra's product
development solution, Modaris®.
The inaugural edition of this was open to
final-year DMU students. The aim is to get students to develop a
6-piece collection using Lectra's pattern making solution Modaris,
underlining the famous lingerie brand's DNA, and within the theme
of English handwriting. The jury decided to award two students
instead of just the one as initially planned because of the
exceptional creativity and execution of design. Aubade is pleased
to welcome both Ellie Balwako and Hannah Jones, from beginning
summer 2015, for 6 month internships in Paris. The first student
won for product development and the second one won for design and
their internships will reflect this.
"The competition is a reflection of Lectra's
commitment to education, Aubade's involvement in transmitting the
brand's DNA and DMU's efforts to favor their students'
employability," explains Anastasia Charbin, Fashion and Apparel
Marketing Director, Lectra.
"This contest with one of Lectra's education
partners represents a great opportunity to meet promising talent,
who are immediately operational," underlines Annie Bureau,
Operations Director at Aubade. "De Monfort University has a
lingerie program which is specifically adapted to industry needs;
students are trained on Lectra's pattern-making solution, which
we've used for years," says Marie-Béatrice Pereira, Development
office Manager at Aubade.
"This contest is a true opportunity for our
final-year students who were really motivated. They've demonstrated
great creativity, drawing from Aubade's brand spirit and
concentrating on technical aspects to obtain a perfect fit. They
used Lectra solutions, which are at the core of our program and
which are an undeniable advantage when looking for a job," explains
Gillian Proctor, Principal Lecturer & Programme and Leader for
Contour Fashion.
"This is the story of a wonderful project between
Lectra, De Monfort University and Aubade. It is a true exchange
between professionals and students. We are very pleased to welcome
and to work with young talent who bring a fresh eye and their
unique personalities to the Aubade team," concludes Claire Masson,
global brand Director at Aubade.
Founded in 1947, De Monfort University's 3-year
curriculum called "Contour Fashion" is the oldest lingerie diploma
in the world. Students are trained on Lectra's Modaris it is
extremely powerful for lingerie, corsetry, activewear, swimwear and
underwear.
® Modaris is a registered trademark of
Lectra. About Aubade
Founded in 1875 by corset specialist Dr.
Bernard, the Aubade brand was created in 1958. Aubade is a high-end
lingerie brand, an ode to femininity and its seductive power. A
symbol of French elegance and sophistication, the company's history
has been peppered with innovation, discovery, boldness and
transformation. Aubade's strength and identity comes from its focus
on luxurious fabrics and products that are beautiful to look at, in
fashionable, bright colors. Aubade's "Lessons in Seduction",
launched in 1992, have taught women how to master the art of
seduction, giving them fun, playful tips on how to titillate the
men in their lives! About Lectra
Lectra is the world leader in integrated technology solutions
that automate, streamline and accelerate product design,
development and manufacturing processes for industries using soft
materials. Lectra develops the most advanced specialized software
and cutting systems and provides associated services to a broad
array of markets including fashion (apparel, accessories,
footwear), automotive (car seats and interiors, airbags),
furniture, as well as a wide variety of other market sectors, such
as aeronautical and marine industries, wind power, and personal
protective equipment. Lectra serves 23,000 customers in more than
100 countries with 1,500 employees and $270 million in 2013
revenues. The company is listed on Euronext.
For more information, please visit www.lectra.com
Contact - Lectra Headquarters / Press Dept.:
Nathalie Fournier-Christol
E-mail: n.fournier-christol@lectra.com Tel.: +33 (0)1 53 64 42
37 - Fax: +33 (0)1 53 64 43 40
Lectra_Aubade_DeMonfort
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