LECTRA: Petit Bateau chooses Lectra Fashion PLM
January 29 2015 - 11:01AM
Lectra, the world leader in integrated technology solutions
dedicated to industries using soft materials-fabrics, leather,
technical textiles and composite materials-is pleased to announce
that Petit Bateau has adopted Lectra Fashion PLM to accelerate
product development cycles and reduce lead times. Petit Bateau is a
French brand since 1893. The brand is active in over 60 countries
and designs, produces and markets clothing, underclothing and
pajamas for babies, children and adults. Petit Bateau is member of
the Rocher Group since 1988. Petit Bateau's main objective is to
preserve its know-how, an essential aspect of its DNA, while
expanding activities internationally. "Preserving our 120 year
history and our unique know-how while expanding our distribution
network is our main challenge. We are convinced that Lectra Fashion
PLM can help us meet this challenge," declares Pierre-Antoine
Perrot, Chief Operations Officer at Petit Bateau. "Our design and
pattern-making teams can attest to the importance of Lectra's
expertise. Lectra helps us challenge ourselves and adopt better
industry best practices. This is priceless," says Nathalie
Lempereur, Collection Director at Petit Bateau. "Today, Lectra
helps us make daily decisions," specifies Pierre-Antoine Perrot.
Petit Bateau's objective is to optimize product development. "The
time spent on product development slows down our growth today.
Lectra Fashion PLM offers more flexibility and agility and thus
allow our teams to be more reactive," adds Pierre-Antoine Perrot.
"Quality and sensory pleasure are two values inherent to Petit
Bateau's DNA. Quality symbolizes our authenticity; our clothes
touch the skin and are linked to intimacy with our customers,
which, in turn, impose tough development constraints and high
standards of quality. Lectra Fashion PLM helps us manage these
constraints," continues Nathalie Lempereur. Each year Petit Bateau
develops 180 colors, 120 fabrics and 2000 references. The brand
decided to implement Lectra Fashion PLM to accelerate development
phases and improve collaboration between design, development and
production teams. "We have complex information systems and numerous
databases that are managed by different contributors to the garment
design process. We needed tools that were plugged in a platform to
reduce time to market," continues Anouck Olry, Organisation
Development & Corporate Social Responsibility at Petit Bateau.
Lectra Fashion PLM will allow Petit Bateau to work from a unique,
consistent and live set of information, shared by all departments.
"The objectives are to reduce the time spent on product development
and enhance team innovation at the same time," explains
Jean-Sébastien Rousseau, Product Development & Purchasing
Director at Petit Bateau. By eliminating administrative tasks,
Lectra Fashion PLM will allow Petit Bateau teams to focus on design
and product development.tit Bateau wishes to design more capsule
collections, develop partnerships and they believe Lectra Fashion
PLM can also be an ally in this endeavor. "We wanted to speak our
partner's language and use their tools. This is the reason why we
selected Lectra Fashion PLM," continues Nathalie Lempereur. "We are
delighted to partner with Petit Bateau. Thanks to the work of both
teams, this major French brand will be able to optimize their
product development process and reduce time-to-market to achieve
their goals and develop an ambitious international roll out
strategy," concludes Daniel Harari, Lectra CEO.
About Petit
Bateau
Petit Bateau is, above all, a name
associated with childhood, and the pretty French nursery rhyme
passed from one generation to the next: Maman les p'tits bateaux
qui vont sur l'eau ont-ils des jambes? (Mother, do small boats that
sail on water have legs?). Petit Bateau is a proud French heritage
brand, recognized for their expertise in childrenswear. It is also.
The favorite company of cotton lovers from 0 to 924 months, Petit
Bateau is the creator of that underwear and tee-shirts that have
become the emblem of multi-generational style for babies, children
and adults throughout the world. Petit Bateau respects each
individual and their environment. A brand which accompanies us
through life's highlights, reminding us of childhood moments that
made us the adults we are today. Styled for the times for the last
120 years, "Jamais vieux pour toujours" (never old for ever!) and
always on children's side. For more information, please
visit www.petit-bateau.com About
Lectra
Lectra is the world leader in integrated technology
solutions that automate, streamline and accelerate product design,
development and manufacturing processes for industries using soft
materials. Lectra develops the most advanced specialized software
and cutting systems and provides associated services to a broad
array of markets including fashion (apparel, accessories,
footwear), automotive (car seats and interiors, airbags),
furniture, as well as a wide variety of other market sectors, such
as aeronautical and marine industries, wind power, and personal
protective equipment. Lectra serves 23,000 customers in more than
100 countries with 1,500 employees and $270 million in 2013
revenues. The company is listed on Euronext.
For more information, please visit
www.lectra.com
Contact - Lectra Headquarters / Press
Dept.: Nathalie Fournier-Christol E-mail:
n.fournier-christol@lectra.com Tel.: +33 (0)1 53 64 42 37 - Fax:
+33 (0)1 53 64 43 40
Lectra_Petit Bateau_Press release
http://hugin.info/143494/R/1890449/669310.pdf
HUG#1890449
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