NEW YORK, Aug. 24, 2016 /PRNewswire/ -- Omnicom (NYSE:
OMC), a leading global marketing and communications company, has
been named one of the 100 most innovative companies by
Forbes magazine. Now in its sixth year, Forbes
definitive ranking identifies the 100 most innovative publicly
traded firms based on current valuation and future growth
prospects.
"This is a significant recognition for Omnicom and a 'first' for
an advertising and marketing company," said John Wren, President and CEO, Omnicom. "To be
recognized for innovation by Forbes is a testament to the
effectiveness of our strategy to ensure all of our agencies, early
on, were investing in digital tools and talent so we are extremely
well positioned to assist our clients in creating breakthrough
marketing innovation at scale."
The ranking is based on a company's "innovation premium," which
is the difference between its market capitalization and the net
present value of cash flows from existing businesses. This
calculation is then projected forward using a proprietary formula
developed by HOLT, a unit of Credit Suisse.
Jonathan Nelson, CEO, Omnicom
Digital, added, "All of our companies place great emphasis on being
innovative in the ways in which we deliver messages for our
clients. This ranking translates innovation into dollars and cents,
which is an affirmation that creativity and excellence in execution
lead to value creation."
See the complete ranking here.
For a detailed explanation of their methodology, please visit
Forbes.
ABOUT OMNICOM GROUP INC.
Omnicom Group
(www.omnicomgroup.com) is a leading global marketing and corporate
communications company. Omnicom's branded networks and
numerous specialty firms provide advertising, strategic media
planning and buying, digital and interactive marketing, direct and
promotional marketing, public relations and other specialty
communications services to over 5,000 clients in more than 100
countries. Follow us on Twitter for the latest news.
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SOURCE Omnicom Group