My Black is Beautiful and P&G Brands -
COVERGIRL, Pantene and Olay - share powerful commitment to help
Black girls be their best selves
P&G’s My Black is Beautiful (MBIB) continues to inspire
Black girls to be their best selves. MBIB maintains its momentum
towards its goal of reaching and teaching one million girls and
young women to believe their Black is beautiful as part of its
Imagine A Future (IAF) program. Together, with P&G brands,
COVERGIRL, Pantene and Olay, and retail partner Target, MBIB will
celebrate girls who are making a positive difference, and will
invite the community to change the beauty conversation by joining
the IAF movement during the 2015 BLACK GIRLS ROCK!™ Awards on
Sunday, April 5 on BET Networks.
The IAF program launched in 2012, in collaboration with BLACK
GIRLS ROCK!™ and UNCF (United Negro College Fund). The program aims
to reach and teach one million Black girls over three years to
believe their Black is beautiful. In 2013, the program sparked a
national conversation surrounding Black beauty and self-image by
releasing the Imagine A Future documentary, which examined the
historical and current beauty and self-esteem issues that challenge
Black women and girls.
"I am honored to support My Black is Beautiful's Imagine A
Future program, and to be a part of a movement that offers
encouragement to girls and young women during the most critical
years of their lives,” said Tatyana Ali, actress, activist and MBIB
ambassador. “This year's M.A.D. (Making A Difference) Girls inspire
all girls and young women to imagine a future where they're able to
bring meaningful change to their communities.”
Now in its third and final year of the IAF program, in which
more than 770,000 girls and women have been empowered to date, MBIB
continues its mission by motivating the community to join the road
to inspire one million girls and young women to be their best
selves. During the BLACK GIRLS ROCK!™ Awards, attendees and viewers
will be encouraged to watch the Imagine A Future documentary and
hold local interactive screenings of the movie for their daughters,
nieces and mentees using the accompanying curriculum: the IAF
Discussion and Facilitator’s Guides. The documentary and resource
materials are free to use and can be accessed by visiting
www.MBIBImagineAFuture.com.
MBIB will also join BLACK GIRLS ROCK!TM Inc. in celebrating
three dynamic young women who are being honored at the BLACK GIRLS
ROCK!™ Awards. Each young lady is making a difference in her
community and exemplifies the IAF mission. By promoting progressive
change in their communities, the 2015 M.A.D. Girls – Gabrielle
Jordan, Chental-Song Bembry and Kaya Thomas – have used their
voice, knowledge and talent to empower and serve others.
“Each year, BLACK GIRLS ROCK!TM acknowledges a group of dynamic
young women and girls who are driven to create solutions to the
social issues of our time. I am so proud of this year’s inspiring
M.A.D. Girls who are making a difference in education through
literacy building, mentoring and technology. It is my hope that
through their example, other girls will come to know that they are
capable of making a difference in their communities too,” said
Beverly Bond, creator, founder and executive producer of BLACK
GIRLS ROCK!™. “We are elated that Tatyana Ali and Proctor &
Gamble’s My Black is Beautiful will join us in celebrating these
incredible young women.”
This year’s M.A.D. Girls include:
Gabrielle Jordan, 14, of Bowie, Md., is an author, young
entrepreneur and philanthropist who volunteers as a youth
ambassador for The Tigerlily Foundation supporting breast health,
education, wellness and empowerment for girls and women leaving her
mark on the world and the people she meets.
Chental-Song Bembry, 18, of Somerset, N.J., is the author
and illustrator of The Honey Bunch Kids Series. In addition to
building her franchise, Chental-Song is a literacy advocate who
travels around the country to teach children the importance of
reading, writing and literacy development.
Kaya Thomas, 19, of Staten Island, N.Y., is a techie,
vlogger, creator and advocate for tech education. She is currently
studying Computer Science at Dartmouth College. Kaya runs a tech
vlog that offers coding tutorials and has developed a cultural
literacy app that helps readers find literature for and by people
of color.
“We're proud to unite with our community partner BLACK GIRLS
ROCK!™ on our journey to inspire one million
beautiful futures, and to highlight positive change agents such as
the M.A.D. Girls,” said Grace Janes, brand manager, Procter &
Gamble’s My Black is Beautiful. "While
more than 770,000 Black girls and young
women have been empowered through our Imagine A Future
program, our journey continues. We're
challenging our community to join our conversation so that one
day every Black girl will proudly embrace her inner and outer
beauty."
BLACK GIRLS ROCK!™ airs on Sunday, April 5 at 7:00PM/6:00PM
Central on BET. For more information on My Black is Beautiful and
Imagine A Future, visit www.MyBlackIsBeautiful.com and join the
conversation on Facebook: /MBIB, Twitter: @MBIB, Instagram: @MBIB
and YouTube.com/MBIBVideo to inspire and empower one million
beautiful futures.
About Procter & GambleP&G serves nearly five
billion people around the world with its brands. The Company has
one of the strongest portfolios of trusted, quality, leadership
brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®,
Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head
& Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®,
SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G
community includes operations in
approximately 70 countries worldwide. Please
visit http://www.pg.com for the latest news and in-depth
information about P&G and its brands.
About BLACK GIRLS ROCK!™Founded by celebrity DJ and
philanthropist, Beverly Bond, BLACK GIRLS ROCK!™ is a multifaceted
movement dedicated to shifting the culture of media images and
empowering women and girls. BLACK GIRLS ROCK!™ Inc., is a 501(c)(3)
nonprofit organization, that has been committed to enriching girls
through leadership, education and positive identity development
programs since 2006. BLACK GIRLS ROCK!™ Inc. builds the self-esteem
and self-worth of young women of color by changing their outlook on
life, broadening their horizons and providing tools for
self-empowerment and efficacy. For additional information on BLACK
GIRLS ROCK!™, visit http://www.blackgirlsrock.org.
ABOUT BET NETWORKSBET Networks, a subsidiary of Viacom
Inc. (NASDAQ: VIA, VIA.B), is the nation’s leading provider of
quality entertainment, music, news and public affairs television
programming for the African-American audience. The primary BET
channel reaches more than 90 million households and can be seen in
the United States, Canada, the Caribbean, the United Kingdom and
sub-Saharan Africa. BET is the dominant African-American consumer
brand with a diverse group of business extensions: BET.com, a
leading Internet destination for Black entertainment, music,
culture, and news; CENTRIC, a 24-hour entertainment network
targeting the 25- to 54-year-old African-American audience; BET
Digital Networks - BET Gospel and BET Hip Hop, attractive
alternatives for cutting-edge entertainment tastes; BET Home
Entertainment, a collection of BET-branded offerings for the home
environment including DVDs and video-on-demand; BET Event
Productions, a full-scale event management and production company
with festivals and live events spanning the globe; BET Mobile,
which provides ringtones, games and video content for wireless
devices; and BET International, which operates BET in the United
Kingdom and oversees the extension of BET network programming for
global distribution.
EGAMI Group, Inc.Charell Charleston,
917-720-5603charell@egamiconsulting.comorProcter &
GambleCrystal Harrell, 513-983-4606harrell.cw@pg.com
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