Beat the Halloween Hurries by Turning Drug Store Finds Into Unforgettable Ensembles

Please replace the release dated October 10, 2023, with the following corrected version due to multiple revisions.

The updated release reads:

CREEP IT SIMPLE: RITE AID RELEASES DIY HALLOWEEN COSTUME RECIPE CARDS

Beat the Halloween Hurries by Turning Drug Store Finds Into Unforgettable Ensembles

Each year, Halloween has a way of creeping up, bringing along the annual fear of finding the perfect costume. This season, Rite Aid (NYSE: RAD) is taking away that stress with their Costume Recipe Cards – easy solutions to ensure consumers shine on the spookiest night of the year.

The neighborhood drug store chain is more than just a popular destination for Halloween candy and décor. Rite Aid’s aisles possess all the essentials needed to craft imaginative costumes in a pinch. Stocked with everyday items that serve as the best ingredients for last-minute magic without breaking the bank, with a dash of creativity, Rite Aid is helping consumers transform common products into unforgettable Halloween ensembles.

Offering several uniquely clever ideas, Rite Aid’s virtual Costume Recipe Cards provide spooktacular guides on how to DIY festive fits using items from the aisles of Rite Aid paired with closet staples, including:

  • Cereal Killer – a menace to cereal everywhere, this costume gives breakfast time a terrifying twist
  • Dust Bunny – hop into Halloween with this cute and punny costume that’s sure to collect acclaim
  • Bubble Bath – make a splash on Halloween with this frothy look
  • Party Animal – channel your wild side and become the center of attention at any gathering with this ferocious, party-ready ensemble
  • Black Eyed Pea – a pun-tastic look that’s impossibly simple and sure to be a hit
  • Queen/King of Hearts – friends will lose their heads over this imperial ensemble

Yet, costumes aren’t the only thing consumers are waiting until the last minute for when it comes to Halloween. According to Rite Aid’s seasonal sales data* shoppers are buying their Halloween candy later than ever! This time last year, the drug store chain revealed that Americans are in fact candy procrastinators, with Halloween Eve being the day most people prepared for upcoming trick-or-treaters. However, Rite Aid has shockingly uncovered that last year shoppers pushed the limits of time as Halloween day became the new most popular day to pick up candy!

“The fall months are such a fun-filled time of year, but can also be super hectic, which is why we’re making it easier than ever to celebrate the season by offering a wide variety of seasonal treats and festive DIY Halloween costume ideas to take the stress out of planning,” said Jeanniey Walden, SVP, Chief Marketing Officer, Rite Aid. “At Rite Aid, we provide our customers with a one-stop-shop solution for all their seasonal needs, giving them time back in their day to spend it making memories with the people in their lives who matter most.”

Whether consumers identify as a planner or a procrastinator, Rite Aid is here to support everyone looking to embrace their seasonal spirit. To explore all of Rite Aid’s Halloween and Harvest offerings and tips, visit www.riteaid.com/fall-season-ideas.

About Rite Aid

Rite Aid is a full-service pharmacy that improves health outcomes. Rite Aid is defining the modern pharmacy by meeting customer needs with a wide range of vehicles that offer convenience, including retail and delivery pharmacy, as well as services offered through our wholly owned subsidiaries, Elixir, Bartell Drugs and Health Dialog. Elixir, Rite Aid’s pharmacy benefits and services company, consists of accredited mail and specialty pharmacies, prescription discount programs and an industry-leading adjudication platform to offer superior member experience and cost savings. Health Dialog provides healthcare coaching and disease management services via live online and phone health services. Regional chain Bartell Drugs has supported the health and wellness needs in the Seattle area for more than 130 years. Rite Aid employs more than 6,300 pharmacists and operates more than 2,200 retail pharmacy locations across 17 states. For more information, visit www.riteaid.com.

*Methodology: Data is approximate and reflects Rite Aid sales of bagged candy unity and other items from October 1 – October 31, 2021 and October 1 – October 31, 2022.

MEDIA: Alicja Wojczyk 717-975-5718 Press@RiteAid.com

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