MTV, the Global Gaming League Join Forces to Bring Together Hip-Hop's Elite Through the Hip-Hop Gaming League
April 20 2006 - 1:20PM
PR Newswire (US)
NEW YORK, April 20 /PRNewswire/ -- MTV, a division of Viacom Inc.
(NYSE:VIANYSE:VIAB), announced a partnership with the Hip-Hop
Gaming League (HHGL) to help promote and give visibility to the
first underground, online V.I.P. video game league. MTV's
promotional presence will be evident through on-air and online
programming and across MTV's various platforms. The inaugural
season of the HHGL is being orchestrated by the league's first
commissioner and co-founder, Snoop Dogg. Fans will be able to check
out the latest updates on all the HHGL action on HHGL.com, the
league's new, dedicated website, as well as the MTV Overdrive Games
channel at http://games.mtv.com/ for updates on who's beating who
each week leading up to the finals taking place on May 13 in Los
Angeles in which the entire match will be streamed live. The finals
will also air as part of Sucker Free on MTV2 in May. In addition,
the G-Hole, MTV's newest video game show, is featuring the HHGL in
segments that will air across all of MTV's various on-air and
online platforms. "Who else could do it this big other than MTV,
Snoop Dogg and Xbox Live," said Snoop Dogg. "How bout dat, ya dig?"
"We're thrilled to partner with the Hip-Hop Gaming League as it
brings a whole new level of visibility to the world of organized
video game competitions," stated Salli Frattini, senior vice
president, executive in charge of production. "Working with the
HHGL allows us to present some of our audience's passions across
MTV's multiple platforms by bringing together some of the biggest
names in hip-hop to test their competitive skills on some of their
favorite video games." Hip-hop's finest get their game on in the
Hip Hop Gaming League. The player line-up for the inaugural season
includes personalities from the worlds of hip-hop, sports and
entertainment, including Paul Wall, Just Blaze, Twista, David
Banner, Krayzie Bone of Grammy winners Bone-Thugs-n-Harmony, MLS
Star Cobi Jones, Murs, Kaine of the Ying Yang Twins, NBA Star Jalen
Rose, Fredwreck, BReal of Cypress Hill, Eric V. of the Baka Boyz
and Method Man. Players were selected based on their video game
skills and for their prominence in the hip-hop community. They are
challenging each other over the course of the upcoming weeks on NBA
2K6 and Madden NFL '06 on the Xbox Live 360 Network to see who will
be crowned the first ever HHGL World Champion and awarded eternal
bragging rights. "The Global Gaming League is a video games media
company focused on building community and content," said Ted Owen,
chairman and founder, Global Gaming League. "The Hip-Hop Gaming
League is a perfect expression of this new culture and we are
thrilled to partner with MTV on this venture." The HHGL finals will
be held May 13, 2006 in Los Angeles. The event, hosted by Snoop
Dogg himself, will feature two HHGL semi-final matches, the HHGL
championship match, and a VIP exhibition tournament. All matches
will be played on customized HHGL Xbox 360s. The live event will
also feature music performances by A-list talent. About the Global
Gaming League: The HHGL is operated by Global Gaming League (GGL),
one of the world's most respected video game competition
organizations. The GGL will create, host, administer and manage all
HHGL league matches to its first-class global standards. The HHGL
is the real deal when it comes to tournament gaming. About MTV
Networks: MTV Networks, a unit of Viacom (NYSE:VIANYSE:VIA.B), is
one of the world's leading creators of programming and content
across all media platforms. MTV Networks, with more than 100
channels worldwide, owns and operates the following television
programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU,
NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT,
NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE
FROM MTV NETWORKS, a package of 13 digital services, all of these
networks trademarks of MTV Networks. MTV Networks connects with its
audiences through its robust consumer products businesses and its
more than 95 interactive properties worldwide, including online,
broadband, wireless and interactive television services and also
has licensing agreements, joint ventures, and syndication deals
whereby all of its programming services can be seen worldwide.
DATASOURCE: MTV CONTACT: Jeff Castaneda, of MTV/MTV2,
+1-212-846-6774, ; Eileen Thompson, of Rogers&Cowan for
GGL/HHGL, +1-310-854-8137, Web site: http://www.mtv.com/
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