WALLDORF, Germany, Oct. 21, 2020 /PRNewswire/ -- SAP SE (NYSE: SAP)
today announced it moved up two spots to No. 18 in the Best
Global Brands 2020 report by global brand consulting company
Interbrand, boosted by its response to the COVID-19 pandemic. The
ranking puts SAP in the top 20 among four other technology
companies — Apple, Amazon, Microsoft and Samsung — that have
achieved brand value growth over 2019. SAP's brand value rose
12 percent over a year ago to an estimated US$28 billion. SAP's brand value increase
outpaced the aggregate value of the Top 100 Best Global Brands,
which grew 9 percent.
"This year, empathy and agility weighed more heavily as
attributes in accordance with the unique environment in which
businesses operate," SAP Chief Marketing Officer Alicia Tillman said. "Purpose has always been
our North Star, and this endorsement shows that the world continues
to take notice of SAP's technology, services and unwavering
commitment to truly help the world run better and improve people's
lives."
According to this year's report, companies' responses to the
economic effects of COVID-19 separated strong brands from the rest.
Moreover, the pandemic accelerated digital transformation trends,
such as cloud-based technology, reinforcing the dominance of
technology-first brands. "As the pandemic and wider social outrage
exposed fault lines in society and polarized people further, we see
a similar divergence in the Best Global Brands with 43 percent of
brands growing, and 57 percent declining in value (vs 29 percent
declining in 2019)," the report said.
When the pandemic first began to impact citizens and businesses,
SAP was one of the first enterprise software companies to offer
solutions and support across 25 industries to help with supply
chain disruption, remote work and maintaining positive customer
experiences. To address the challenges companies are
facing, SAP and its partners provided resources and
solutions to help employees, customers and business operations
stay up and running in this rapidly changing environment. As
part of its commitment to fighting injustice and advancing racial
equality, SAP also launched the Spotlight Black
Businesses program. This program is designed to promote
small, Black-owned businesses, which have been impacted by the
shutdown caused by the pandemic, with social media and advertising
support.
"SAP has made solid progress on its internal dimensions of brand
leadership in 2020," said Interbrand Chief Executive Officer, NA,
Daniel Binns. "Leaning into its
purpose, it has continued to demonstrate a commitment to its
employees and communities in a year when this has mattered more
than ever."
Only 41 brands from the year 2000 ranking remain on the list
today.
Visit BacktoBest.com for more information on solutions and
resources from SAP and its partners that can help companies move
forward from COVID-19.
Visit the SAP News Center. Follow SAP on Twitter at
@SAPNews.
About SAP
SAP's strategy is to help every business
run as an intelligent enterprise. As a market leader in enterprise
application software, we help companies of all sizes and in all
industries run at their best: 77 percent of the world's transaction
revenue touches an SAP® system. Our machine learning, Internet of
Things (IoT) and advanced analytics technologies help turn
customers' businesses into intelligent enterprises. SAP helps give
people and organizations deep business insight and fosters
collaboration that helps them stay ahead of their competition. We
simplify technology for companies so they can consume our software
the way they want – without disruption. Our end-to-end suite of
applications and services enables business and public customers
across 25 industries globally to operate profitably, adapt
continuously, and make a difference. With a global network of
customers, partners, employees and thought leaders, SAP helps the
world run better and improve people's lives. For more information,
visit www.sap.com.
Any statements contained in this document that are not
historical facts are forward-looking statements as defined in the
U.S. Private Securities Litigation Reform Act of 1995. Words such
as "anticipate," "believe," "estimate," "expect," "forecast,"
"intend," "may," "plan," "project," "predict," "should" and "will"
and similar expressions as they relate to SAP are intended to
identify such forward-looking statements. SAP undertakes no
obligation to publicly update or revise any forward-looking
statements. All forward-looking statements are subject to various
risks and uncertainties that could cause actual results to differ
materially from expectations. The factors that could affect SAP's
future financial results are discussed more fully in SAP's filings
with the U.S. Securities and Exchange Commission ("SEC"), including
SAP's most recent Annual Report on Form 20-F filed with the SEC.
Readers are cautioned not to place undue reliance on these
forward-looking statements, which speak only as of their dates.
© 2020 SAP SE. All rights reserved.
SAP and other SAP products and services mentioned herein as well as
their respective logos are trademarks or registered trademarks of
SAP SE in Germany and other
countries. Please see https://www.sap.com/copyright for
additional trademark information and notices.
For customers interested in learning more about SAP
products:
Global Customer Center: +49 180
534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)
SAP Press Room; press@sap.com
Please consider our privacy policy. If you received this press
release in your e-mail and you wish to unsubscribe to our mailing
list please contact press@sap.com and write Unsubscribe in the
subject line.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/sap-climbs-in-interbrand-best-global-brands-2020-ranking-301157347.html
SOURCE SAP SE