Satyam Unveils New Brand Identity: 'Mahindra Satyam'
June 21 2009 - 12:00PM
PR Newswire (US)
HYDERABAD, India, June 21 /PRNewswire-FirstCall/ -- Satyam Computer
Services Limited (NYSE:SAY), a global consulting and information
technology services provider, today unveiled its new brand
identity, "Mahindra Satyam." This strategic move paves the way for
the emergence of a robust brand, which draws from the core values
of the Mahindra Group and the inherent strength of the Satyam
brand. The logo will be adopted from the Mahindra Group. Speaking
on the rebranding initiative, Mr. Anand Mahindra, Vice Chairman
& Managing Director, Mahindra Group, said, "Customer
centricity, high standards of corporate governance, and
unimpeachable ethics form the cornerstones of the Mahindra Group.
This rebranding exercise symbolizes an amalgamation of the Mahindra
Group's values with Satyam's renowned expertise, even as it retains
that part of Satyam's identity which signifies commitment, purpose
and proficiency of the organization and its people." Vineet Nayyar,
Executive Vice Chairman, Satyam Board, commenting on the new
identity, "This is a significant milestone towards the recovery of
the company. We are optimistic that this new brand will re-energize
the organization and will be well received by all our stakeholders.
With this initiative, we will witness steps by the management to
adopt and inculcate the values of 'performance and customer first',
and 'good corporate governance and citizenship', which are drawn
from the Mahindra Group. With this synergistic approach, Mahindra
Satyam will learn from the best management practices of the
Mahindra Group while focusing on nurturing Satyam's innate skills
and capabilities." Overview of Mahindra Satyam core values: Good
Corporate Citizenship As in the past, we will continue to seek
long-term success in alignment with our country's needs. We will do
this without compromising ethical business standards.
Professionalism We have always sought the best people for the job
and given them the freedom and the opportunity to grow. We will
continue to do so. We will support innovation and well reasoned
risk taking, but will demand performance. Customer First We exist
and prosper only because of the customer. We will respond to the
changing needs and expectations of our customers speedily,
courteously and effectively. Quality Focus Quality is the key to
delivering value for money to our customers. We will make quality a
driving value in our work, in our products and in our interactions
with others. We will do it "First Time Right". Dignity of the
Individual We will value individual dignity, uphold the right to
express disagreement and respect the time and efforts of others.
Through our actions, we will nurture fairness, trust and
transparency. About the Mahindra Group The US $6.3 billion Mahindra
Group is among the top 10 industrial houses in India. Mahindra is
the market leader in multi-utility vehicles in India. It made a
milestone entry into the passenger car segment with the Logan.
Mahindra & Mahindra is the only Indian company among the top
tractor brands in the world. The Group has a leading presence in
key sectors of the Indian economy, including the financial
services, trade, retail and logistics, automotive components,
after-market, information technology and infrastructure
development. Mahindra has made an entry in the two-wheeler segment
which will see the company emerge as a full-range player with a
presence in almost every segment of the automobile industry.
Mahindra's Farm Equipment Sector is the proud recipient of the
Japan Quality Medal, the only tractor company worldwide to be
bestowed this honour. It also holds the distinction of being the
only tractor company worldwide to win the Deming Prize. The US
based Reputation Institute recently ranked Mahindra among the top
10 Indian companies in its Global 200: The World's Best Corporate
Reputations list. Mahindra is also one of the few Indian companies
to receive an A+ GRI checked rating for its first Sustainability
Report for the year 2007-08. About Satyam Satyam (NYSE:SAY), a
leading global business and information technology services
company, delivers consulting, systems integration, and outsourcing
solutions to clients in numerous industries across the globe.
Satyam leverages deep industry and functional expertise, leading
technology practices, and an advanced, global delivery model to
help clients transform their highest-value business processes and
improve their business performance. The company's professionals
excel in engineering and product development, supply chain
management, client relationship management, business process
quality, business intelligence, enterprise integration, and
infrastructure management, among other key capabilities. Satyam
development and delivery centers in the US, Canada, Brazil, the UK,
Hungary, Egypt, UAE, India, China, Malaysia, Singapore, and
Australia serve numerous clients, including many Fortune 500
organizations. For more information, see http://www.satyam.com/
About Tech Mahindra Tech Mahindra is a leading provider of
solutions and services to the telecommunications industry, with a
majority stake owned by Mahindra & Mahindra Limited, in
partnership with British Telecommunications plc. With total
revenues of Rs 44,647 million in the year ended March 31, 2009,
Tech Mahindra serves telecom service providers, equipment
manufacturers, software vendors and systems integrators. Tech
Mahindra solutions enable clients to maximize returns on IT
investment by achieving fast time to market, reduced total cost of
ownership and high customer satisfaction. Tech Mahindra achieves
this through its domain and process expertise, distinctive IT
skills, research and development, and its proven, innovative
delivery models and approach to offshoring. Assessed at SEI-CMMi
Level 5 and PCMM Level 5, Tech Mahindra's track record for
value-delivery is supported by over 25,000 professionals who
provide a unique blend of culture, domain expertise and in-depth
technology skill-sets. Its development centres are ISO 9001:2000
and BS7799 certified. Tech Mahindra has principal offices in the
UK, US, Germany, UAE, Egypt, Singapore, India, Thailand, Taiwan,
Malaysia, Philippines, Canada and Australia. DATASOURCE: Satyam
Computer Services Limited CONTACT: Media Relations of Satyam
Computer Services Limited, ; or Prasenjit Roy of Tech Mahindra,
Mobile +91-09987752715, Web Site: http://www.satyam.com/
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