The retailer is prioritizing community
building and expertise with its second annual Rooted in Success
HBCU-focused sponsorship while introducing a new spokesperson for
textured hair.
DENTON,
Texas, Jan. 29, 2025 /PRNewswire/ -- Sally
Beauty, the industry-leading destination for professional-quality
hair color and care, is proud to announce the continuation of its
Rooted in Success event series and the expansion of its
spokesperson lineup to include celebrity hairstylist, Monaè
Everett. Together, these moves reaffirm the retailer's year-round
commitment to empowering individuals and fostering community in
meaningful and authentic ways.
Sally Beauty is proud to sponsor and serve as the exclusive
beauty retailer for Impressions of Beauty's Black Girls Matter
Meetup Tour throughout Black History Month and Women's History
Month. Impressions of Beauty is the authority in multicultural
marketing and is known for connecting students with brands. The
Black Girls Matter Meetup Tour is a unique on-campus experience
that celebrates and empowers Historically Black College and
University (HBCUs) students. This inspiring event series will
travel to nine HBCU campuses across the Southeast throughout
February and March, offering young Black female students a space
for inspiration, empowerment, and growth. Participating students
can expect:
- Vibrant On-Campus Brunch*: Six campuses—Albany State
University, Alabama State University,
Clark Atlanta University, Howard University, Florida
A&M University, and North Carolina
A&T State University will host an immersive brunch in a
welcoming atmosphere where students can connect and celebrate with
peers while meeting impactful industry leaders and community
members. Students from neighboring HBCUs, Bennett College, the University of the District of Columbia, and
Tuskegee University, are welcome to
register and attend.
- Expert Voices: Guests will experience an intimate
panel discussion with notable campus leaders and industry
professionals from Black-owned or founded brands available at Sally
Beauty, such as Camille Rose Naturals, The Doux, Design Essentials,
Shea Moisture, Carol's Daughter, and more. Students will also get
to preview one of the latest textured hair brands hitting Sally
Beauty's shelves in March 2025,
Pardon My Fro.
- Product Discovery: Sally Beauty proudly carries
over 50 Black-owned or founded brands to meet the diverse needs of
the textured hair community. Explore products from these
fan-favorite textured hair care brands and award-winning styling
tools while receiving product demonstrations and hair consultations
from Sally Beauty spokespeople like celebrity hairstylists Monaè
Everett and Gregory Patterson.
- $300 Sally Beauty Gift Card
Giveaway: Guests will go home with free textured hair products
from Black-owned or founded brands and the chance to win a
$300 Sally Beauty gift card.**
- Campus-Wide Gifting: To reach a wider array of HBCU
students, all nine campuses visited on the tour—Albany State
University, Alabama State University,
Bennett College, Clark Atlanta University, Howard University, Florida
A&M University, North Carolina
A&T State University, Tuskegee
University and the University of the District of
Columbia—will have ambassadors on-site handing out free products
and Sally Beauty gift cards.**
- Future Change MakeHERS: Sally Beauty is also proud to
support Impression of Beauty's Future Change MakeHERs initiative, a
dynamic campaign celebrating the inspiring journeys of six emerging
leaders from HBCUs nationwide. Six winners will each receive a
$200 Sally Beauty gift card.
"We are always looking for new ways to build community through
experiential events within our Rooted in Success platform," said
John Goss, President of Sally
Beauty. "With Impressions of Beauty's proven track record reaching
over 5 million students to date, this partnership allows us to
amplify voices within the textured hair community and engage HBCU
students."
"At Impressions of Beauty, we are deeply committed to creating
spaces where Black college women feel seen, celebrated, and
empowered—not just during Black History Month, but every single
day," said Ashlee Gomez, Founder
& CEO of Impressions of Beauty. "Partnering with Sally Beauty,
a brand that has been a cornerstone in so many of our lives,
including my own, makes this initiative even more meaningful. Sally
Beauty's support enables us to continue the vital work of uplifting
these women and ensuring they have access to resources,
connections, and opportunities that affirm their strength and
purpose from the inside out. Together, we are building a legacy of
empowerment that lasts far beyond this event."
In tandem with the Black Girls Matter Meetup Tour sponsorship,
Sally Beauty is also expanding its lineup of experts by welcoming
New York-based celebrity
hairstylist Monaè Everett. Renowned for her work with stars like
Nia Long, Tia Mowry, Dominique
Fishback, and more, Monaè is passionate about fostering a
greater appreciation for all hair textures to ensure everyone feels
seen, celebrated, and equipped to achieve their unique hair
goals.
Learn more about HBCU campus programming and register for the
Black Girls Matter Meetup Brunch at
SallyBeauty.com/events.
*Capacity is limited, registration is
required
**While supplies last
About Sally Beauty Holdings, Inc.
Sally Beauty
Holdings, Inc. (NYSE: SBH), as the leader in professional hair
color, sells and distributes professional beauty supplies globally
through its Sally Beauty Supply and Beauty Systems Group
businesses. Sally Beauty Supply stores offer up to 7,000 products
for hair color, hair care, nails, and skin care through proprietary
brands such as Ion®, Bondbar®, Strawberry Leopard®, Generic Value
Products®, Inspired by Nature® and Silk Elements® as well as
professional lines such as Wella®, Clairol®, OPI®, L'Oreal®, Wahl®
and Babyliss Pro®. Beauty Systems Group stores, branded as Cosmo
Prof® or Armstrong McCall® stores, along with its outside sales
consultants, sell up to 8,000 professionally branded products
including Paul Mitchell®, Wella®, Matrix®, Schwarzkopf®, Kenra®,
Goldwell®, Joico®, Amika® and Moroccanoil®, intended for use in
salons and for resale by salons to retail consumers. For more
information about Sally Beauty Holdings, Inc., please visit
https://www.sallybeautyholdings.com/.
About Impressions of Beauty
Impressions of Beauty
(IOB) is a trusted resource for multi-cultural millennials and
Gen-Z students in search of brands that solve their problems. IOB
is passionate about creating fun and unique on-campus experiences
that make lasting impressions! IOB prides themselves on helping
students identify brands that were created with them in mind while
offering platforms that empower and foster community amongst our
college audience. IOB's turnkey programs make college marketing
easy and result in effective brand trial, engagement, and loyalty.
IOB partners with Historically Black Colleges & Universities
(HBCUs) and key campus organizations to ensure that brand partners'
products and messaging are shared with the right audience, at the
right time.
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SOURCE Sally Beauty
