ORRVILLE, Ohio, Dec. 12,
2024 /PRNewswire/ -- It's a new day in the world of
snacking. Today Hostess®, the iconic maker of soft,
fluffy sweet snacks for every occasion, has unveiled a new logo and
packaging design as part of a refresh of the brand. The producer of
beloved sweet snacks, including Hostess®
Donettes®, Twinkies®, Cupcakes, Ding
Dongs® and more, has modernized its look and feel to
enhance appeal with new consumers while engaging current fans.
The updated logo retains the trademark heart, reflecting that
the brand's core values remain firmly intact, while offering a more
playful font style and a brighter color palette. The refreshed logo
design also includes a new cloud-shaped border celebrating the
light and airy quality of every Hostess snack.
The refreshed product packaging features new stylized
typography, updated product photography highlighting the
deliciousness of each sweet baked snack and delectable product
descriptions to better reflect the taste and quality consumers can
only find with Hostess.
"The launch of the new logo and packaging design is an exciting
way to kick off the next chapter for this great brand and introduce
ourselves to new fans," said Christopher
Balach, Vice President, Marketing, The J.M. Smucker Co.
"When we talk to consumers about the brand, the thing we hear again
and again is about the joy it brings, and we were eager to
celebrate the special feeling of enjoying a favorite Hostess treat
through this work."
The process to develop the new look and feel included the
collaboration of a dedicated team, leveraging industry leading
partners and utilizing multiple phases of consumer testing to
evaluate all aspects of the refreshed presentation. These efforts
resulted in the updated logo and new packaging creative that
consumers prefer 2:1 to the previous presentation of the brand
while enhancing perceptions around taste and modernity.
"At Hostess we talk about how we are made not
manufactured – that every snack we bake is unique – and that spirit
was central to the refreshed presentation," said Aundrea Graver, Director, Marketing, The J.M.
Smucker Co. "One of my favorite aspects of the work are the subtle
'easter eggs' embedded in how we present the product brands. We
wanted to leverage the inherent strength of the Hostess
parent brand while celebrating what makes each of our sweet baked
snacks distinct and we did just that."
The updated visual presentation is an initial step in the
strategy to refresh the Hostess brand, including a new advertising
campaign planned for the new year.
To find a retailer near you offering Hostess snacks,
visit https://www.HostessCakes.com.
About The J.M. Smucker Co.
At The J.M. Smucker Co., it is our privilege to make food
people and pets love by offering a diverse family of brands
available across North America. We
are proud to lead in the coffee, peanut butter, fruit spreads,
frozen handheld, sweet baked goods, dog snacks and cat food
categories by offering brands consumers trust for themselves and
their families each day, including
Folgers®,
Dunkin'®, Café
Bustelo®, Jif®,
Uncrustables®,
Smucker's®,
Hostess®,
Milk-Bone® and Meow
Mix®. Through our unwavering commitment to
producing high quality products, operating responsibly and
ethically and delivering on our Purpose, we will continue to grow
our business while making a positive impact on society. For more
information, please visit jmsmucker.com.
The J. M. Smucker Co. is the owner of all trademarks referenced
herein, except for Dunkin'®, which is a
trademark of DD IP Holder LLC. The Dunkin'® brand is licensed to
The J.M. Smucker Co. for packaged coffee products sold in retail
channels, such as grocery stores, mass merchandisers, club stores,
e-commerce and drug stores, as well as in certain away from home
channels. This information does not pertain to products for sale in
Dunkin'® restaurants.
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SOURCE The J.M. Smucker Co.