ST. LOUIS, March 21, 2018 /PRNewswire/ -- Love your dogs and
cats but not the shedding that comes with them? New enhancements to
FURminator® brand pet deShedding and grooming solutions coming this
year will make at-home grooming easier than ever, with new and
improved product designs, packaging and marketing strategies
designed to provide grooming confidence and communicate a complete,
step-by-step grooming regimen catered to any dog or cat.
"The FURminator® deShedding Tool is one of the most sought-after
pet shedding solutions on the market," said Stacey Harbour, Division Vice President of Pet
Marketing, Spectrum Brands Pet LLC, maker of FURminator® products.
"We're excited to enhance the experience of at-home grooming with a
cohesive line of pet hair-reduction solutions that makes it easy
for pet parents to determine the right steps and when to perform
them."
The updated FURminator® line is centered on a new, step-by-step
grooming regimen designed to simplify home pet care for DIY
consumers: The FURminator Ultimate Hair Reduction System™. The
four-part process – brush daily, deShed weekly,
bathe monthly and discard as needed – is simple to
perform with the right products, demonstrating to consumers that
grooming is more than a one-tool job.
For years, the classic FURminator® deShedding Tool has
safely and efficiently removed loose hair from the undercoat –
where most shedding occurs – before pets shed. With regular use,
the FURminator® deShedding Tool reduces loose hair from shedding up
to 90 percent for dogs.
This year, the tool will see several upgrades designed to make
removing loose hair from the undercoat more comfortable for both
pets and their owners. The new Skin Guard and patented Curved Edge
allow the tool to conform to the pet's natural shape to glide over
the pet's skin when used as directed. The modern, comfort-grip
handle fits ergonomically for easy use, and the updated FURejector®
button allows for easy release of hair. And now, the new built-in
Edge Guard makes it simple to protect the deShedding edge when the
tool is stored. Finally, in a partnership with Reedsburg, Wis.-based Hankscraft, Inc., the
new and improved FURminator® deShedding Tools are also now proudly
assembled in the USA – an
important feature for consumers who seek out products that support
U.S. jobs.
Other highlights to the FURminator® lineup for 2018 include:
- New FURminator® Bathing Brush, designed to loosen pet
hair for better penetration of FURminator® shampoos and
conditioners.
- Improved grooming tools, including FURminator® Dual
Grooming Brush, featuring metal bristles on one side and boar's
hair bristles on the other to detangle and remove debris;
FURminator® Grooming Rake, with rotating metal teeth to help
remove loose hair from the undercoat; and FURminator® Adjustable
deMatting Tool, with curved cutting edges to safely and easily
remove matted hair.
- New FURminator® Hair Collection Tool quickly collects
embedded pet hair for easy cleanup on clothing, furniture and
fabrics.
Moving forward, all FURminator® packaging will also be updated
to integrate The FURminator Ultimate Hair Reduction System™,
educate consumers on the benefits of FURminator® products and
deShedding and make it simple for shoppers to differentiate
products at the shelf. New brand protection measures have also been
introduced, making it easier for consumers to ensure they're
purchasing authentic FURminator® products. Consumers prefer the
new, modern packaging designs 2:1 over the current packaging (based
on a consumer preference study conducted by a third party,
February 2017).
The FURminator® brand team will support the line's improvements
with a full marketing campaign over the next several months,
including centralized in-store displays, video content, educational
materials and social media advertising highlighting the brand's
Shedlings® creatures – those pesky clumps of clingy fur that pop up
everywhere in your home when you least expect them.
About FURminator® Products
If you live with pets, you live with pet hair. FURminator®
professional-grade grooming solutions tame shed hair in the home by
dramatically reducing loose pet hair before it takes over. Our full
line of deShedding tools, grooming tools and hair solutions – all
part of the FURminator Ultimate Hair Reduction System – give pet
owners the confidence to tackle the at-home grooming process with a
grooming regimen catered to any dog or cat. For more information,
visit www.FURminator.com.
About Spectrum Brands Holdings, Inc.
Spectrum Brands Holdings (NYSE: SPB), a member of the Russell
1000 Index, is a global and diversified consumer products company
and a leading supplier of consumer batteries, residential locksets,
residential builders' hardware, faucets, shaving and grooming
products, personal care products, small household appliances,
specialty pet supplies, lawn and garden and home pest control
products, personal insect repellents and auto care products.
For more information, visit
www.spectrumbrands.com.
About Hankscraft, Inc.
Since 1920, Reedsburg,
Wis.-based Hankscraft, Inc. has designed, engineered and
manufactured a diverse range of electronic and electromechanical
products for customers worldwide. Its 300+ employees are committed
to delivering value to customers every day. For more information,
visit www.hankscraft.com.
Media Contact:
Connie
Caldwell
(314) 683-2460
connie.caldwell@spectrumbrands.com
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SOURCE Spectrum Brands Pet