Caraway is the First Cookware Brand to be Sold
at The Container Store
NEW
YORK, Nov. 14, 2023 /PRNewswire/ -- Caraway, the
brand leader in non-toxic coated cookware and design-forward
kitchenware, is today announcing a rollout at all locations of The
Container Store (NYSE: TCS) across the country as well as an
expanded online assortment. This partnership will offer the widest
array of Caraway products in a retailer to date and Caraway's
cookware is the first to be sold in The Container Store,
demonstrating the retailer's focus on strategic growth categories
that complement its core assortment of storage and organization and
Custom Spaces.
"We are thrilled to team up with The Container Store to expand
our program together and introduce our entire collection of modern
kitchenware products to new customers across the country", says
Caraway Founder Jordan Nathan. "It
is especially exciting for us to be the first cookware brand sold
at The Container Store, providing customers the opportunity to
experience our clean and sustainable products first at The
Container Store nationwide.
Caraway originally teamed up with The Container Store in
October 2022, when the Cookware Set
launched in 5 stores, and the Cookware Set, Bakeware Set, and
Kettle launched online. As a result of the brand's success during
this period, The Container Store has expanded its Caraway
collection on containerstore.com in the existing Cookware and
Bakeware categories to include À La Carte options and Duos, and
launching Caraway's Food Storage in both Sets and À La Carte. All
of Caraway's set-based offerings include premium storage solutions
which appeal to The Container Store customer base.
Additionally, all of Caraway's products, including Cookware,
Bakeware, Food Storage, and a Tea
Kettle, will be launching nationwide at all brick and mortar
locations of The Container Store. The expanded partnership will
begin with two holiday feature destinations highlighting Caraway's
Cream and Navy kitchenware before the products move to a prime spot
within the Kitchen department in the new year.
"The Container Store has been extremely pleased with the success
of our limited Caraway cookware assortment, and we are excited to
bring the brand's full suite of products to our stores and
customers nationwide", says Jessica
Diamond, Senior Director, Divisional Merchandise at The
Container Store, "At a time when we are focused on strategic growth
categories that complement our core assortment of organizing
solutions, we are confident that Caraway's beloved kitchenware will
resonate with our customers who gravitate towards design-forward,
easy to use, eco-friendly, and ethically sourced products. We look
forward to being a destination for Caraway's current and future
lines."
Since launching as a DTC-first brand in November 2019 with the first high design,
non-toxic ceramic non-stick cookware collection on the market,
Caraway has rapidly become one of the most in-demand home and
lifestyle brands. The company is continually expanding its product
line to round out the entire kitchen with offerings including
Bakeware, Linens, a Tea Kettle,
Steamers, Food Storage, Prep and Cutting Board Sets, Square-Shaped
Cookware, Stainless Steel Cookware, and more. A testament to the
brand's unparalleled modern premium designs, several new launches
and colorways have been known to sell out within hours.
About Caraway
Caraway is on a mission to
thoughtfully raise the standards of what we bring into our homes by
creating non-toxic, design-forward, and eco-friendly home goods.
Simply put, the products are designed to make our lives easier and
healthier, no matter the level of expertise.
Caraway launched its hero cookware set in 2019 and has since
expanded to additional kitchenware including bakeware, prepware,
food storage, steamers, tea kettles, and more.
About The Container Store
The Container Store Group,
Inc. (NYSE: TCS) is the nation's leading specialty retailer of
organizing solutions, custom spaces, and in-home services – a
concept they originated in 1978. Today, with locations nationwide,
the retailer offers more than 10,000 products designed to transform
lives through the power of organization.Visit
www.containerstore.com for more information about products, store
locations, services offered and real-life inspiration.
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SOURCE Caraway