Williams-Sonoma, Inc. Puts the Power of Professional Design Services in the Hands of Customers with Design Crew Room Planner
October 03 2018 - 8:00AM
Business Wire
New Tool Set to Transform the Home Furnishings
Shopping Experience, Starting with Pottery Barn, West Elm, and
Williams Sonoma Home
Williams-Sonoma, Inc. (WSI) (NYSE:WSM) announced today the
launch of Design Crew Room Planner, a photo-realistic space
planning tool available across WSI’s family of brands, starting
with Pottery Barn, West Elm, and Williams Sonoma Home. This
professional design tool will help customers visualize and decorate
their dream space with ease. Customers can use the online Room
Planner to create single room or multi-room floor plans, browse
product assortments across multiple brands, and drag and drop
photo-realistic products to shop for their home with accuracy and
confidence.
“We understand the challenges our customers face when shopping
for furniture. If you’re in a store it’s hard to visualize a sofa
in your own home. If you are shopping online, it’s hard to imagine
texture or scale,” said Laura Alber, President and CEO,
Williams-Sonoma, Inc. “With the Room Planner tool, we are able to
create photo-realistic, interactive experiences spanning the entire
customer journey, starting from inspirational lifestyle and product
imagery all the way to fully realized room designs. We are
constantly working on new ways to improve customer service and this
tool is one example of how we will be using technology to enhance
the shopping experience across our brands.”
Room Planner is powered by Outward, Inc., a 3D-imaging and
augmented reality platform acquired by WSI in 2017. Built off of
Outward's proprietary 3D asset platform, Room Planner enables
product discovery across multiple WSI brands, customized product
visualization, and room planning. Customers can also store multiple
projects in their online portfolio and generate floor plans and
product lists that can be viewed and shared separately from the
online tool.
Room Planner is currently available on Pottery Barn, West Elm,
and Williams Sonoma Home e-commerce websites, with integration of
additional brands in the WSI portfolio over the coming months.
Customers can schedule a live demonstration of Room Planner with a
member of the Design Crew team at any of the West Elm, Pottery
Barn, and Williams Sonoma Home retail locations.
ABOUT WILLIAMS-SONOMA, INC.
Williams-Sonoma, Inc. is a specialty retailer of high-quality
products for the home. These products, representing distinct
merchandise strategies — Williams Sonoma, Pottery Barn, Pottery
Barn Kids, West Elm, PBteen, Williams Sonoma Home, Rejuvenation,
and Mark and Graham — are marketed through e-commerce websites,
direct-mail catalogs and retail stores. These brands are also part
of The Key Rewards, our free-to-join loyalty program that offers
members exclusive benefits across the Williams-Sonoma family of
brands. We operate in the U.S., Puerto Rico, Canada, Australia and
the United Kingdom, offer international shipping to customers
worldwide, and have unaffiliated franchisees that operate stores in
the Middle East, the Philippines, Mexico and South Korea, as well
as e-commerce websites in certain locations. In 2017, we acquired
Outward, Inc., a 3-D imaging and augmented reality platform for the
home furnishings and décor industry.
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version on businesswire.com: https://www.businesswire.com/news/home/20181003005343/en/
WILLIAMS-SONOMA, INC.Felix Carbullido, 415-402-4056Corporate
Public Relations-or-Elise Wang, 415-616-8571Investor Relations
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