POTTERY BARN LAUNCHES COLLABORATION WITH KRAVET
January 08 2025 - 4:00AM
Business Wire
Archival Prints Reinterpreted for Exclusive New
Home Collection
Pottery Barn, portfolio brand of Williams-Sonoma, Inc. (NYSE:
WSM), the world’s largest digital-first, design-led and sustainable
home retailer, announced today a new collaboration with the revered
home furnishings company, Kravet. The prints and patterns Kravet is
known for, which were previously only available to the design
trade, have been translated into an inspiring collection of
tabletop, bedding, pillows, wall and window coverings, and
decorative accessories.
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Kravet x Pottery Barn Collection (Photo:
Pottery Barn)
Founded in 1918, Kravet has remained a family-operated business
for over five generations. The brand’s impressive textile archive
holds more than 60,000 pieces dating back over 2,000 years, all
preserved with museum-quality standards to honor the rich history
of the documents. For the first time in its history, Kravet opened
the archive beyond their own team to work with Pottery Barn’s
in-house designers to develop a collection that artfully blends
Kravet’s prints and patterns with Pottery Barn’s world-renowned
quality and craftsmanship.
To create the collaboration, the Kravet and Pottery Barn design
teams partnered closely on hand-selecting prints from the archive.
These prints were recolored and reimagined to develop new
fabrications, applications, and products. The resulting assortment
of print and pattern - the Garden Floral, Arboretum, Heirloom
Damask, Ikat, Petite Floral, Medallion, and Meadow Stripe -
celebrates Kravet’s mastery of textile design as seen through the
inimitable lens of Pottery Barn’s timeless aesthetic. These designs
can be found throughout the collection on products intended to
bring the coveted interior designer touch to the Pottery Barn
customer. Several pieces in the collection also feature additional
designer details like French knots and embroidery.
“We’re so proud of the one-of-a-kind pieces from the new Kravet
and Pottery Barn collection,” says Pottery Barn President Monica
Bhargava. “This collection reinterprets their heirloom decorator
prints in a way that feels fresh, timeless, and beautifully suited
for our customer’s home.”
“The Kravet family has had the privilege of serving the design
trade for many decades, and we’re now thrilled to partner with
Pottery Barn to bring consumers exclusive pieces for their home
inspired by our archives,” says Cary Kravet, President and CEO,
Kravet LLC. “Pottery Barn’s exceptional expertise, as well as their
commitment to quality and craftsmanship, made reimagining our
prints and patterns into new categories an exciting and rewarding
journey.”
The Kravet for Pottery Barn collection is available now in all
stores, and online at potterybarn.com/kravet. Follow along on
social @potterybarn and @kravetinc for styling tips and
inspiration.
WSM-PR
About Pottery Barn:
Pottery Barn, a member of the Williams-Sonoma, Inc. (NYSE: WSM)
portfolio of brands, is a premier specialty retailer for casual,
comfortable and stylish home furnishings. The brand is dedicated to
beautiful ideas for real life, quality products that are crafted to
last, sustainability and service. Key product categories include
furniture, bedding, bath, rugs, window treatments, tabletop,
lighting and decorative accessories. Nearly all Pottery Barn
products are designed in-house and are exclusive to its catalogs,
stores and website. Pottery Barn is also part of The Key Rewards, a
free-to-join loyalty program that offers members exclusive benefits
across the Williams-Sonoma family of brands, the world’s largest
digital-first, design-led and sustainable home retailer. The
company is headquartered in San Francisco, California.
About Kravet LLC.:
Kravet LLC, established in 1918, is the industry leader in
to-the-trade home furnishings, distributing fabric, furniture,
wallcovering, trimming and carpet under the Kravet, Lee Jofa, GP
& J Baker, Brunschwig & Fils and Donghia brands. A fifth
generation family led and managed business, Kravet LLC’s commitment
to innovation has helped the company transform from a small fabric
house to a global leader, representing brands and designers from
all over the world. A one-stop shopping resource for all interior
design needs, Kravet Inc. has 40 showrooms worldwide, an ecommerce
website, distribution centers in Anderson, South Carolina and
Poole, England, as well as a manufacturing location in Thomasville,
North Carolina. For more information, please visit
www.kravet.com
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version on businesswire.com: https://www.businesswire.com/news/home/20250108780685/en/
Pottery Barn: PR@potterybarn.com
Kravet Inc.: press@kravet.com
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