NEW YORK, May 10, 2021 /PRNewswire/ -- Yext, Inc. (NYSE:
YEXT), the Answers Search Company, today announced a 1990s-themed
integrated marketing campaign to playfully educate businesses on
the real problem of using outdated search technology. The company,
which provides modern, AI-powered search solutions for businesses,
is launching a variety of creative assets to communicate that
keyword search technology, which typically delivers lists of
irrelevant hyperlinks to customer questions, is the last holdout of
1990s technology that most companies have yet to update.
In addition to launching its first television campaign and video
ads on digital and social channels, Yext collaborated with Adweek
to activate the campaign in the publication's May 10th CMO-themed issue. Readers who receive a
print copy of the magazine will find a "Keyword Search" CD insert,
reminiscent of the installation CDs frequently mailed to consumers
in the late 1990s. The Yext-created CD includes a QR code that
takes readers to a microsite, www.got-hyperlinks.com, where they
are challenged to "escape the '90s" and impending Y2K doom by selecting between outdated technology
choices in an interactive game.
The TV spot, produced in partnership with Sawhorse Productions
out of Los Angeles, uses comedy to personify different
technologies as they return to their high school reunion. The
characters include a cell phone ("Cell Phone"), cloud storage
("Storage"), and internet ("Internet") reflecting on how
outdated they were in high school back in 1999. The story's
antagonist is "Keyword Search," who hasn't changed in looks,
attitude, or efficacy since graduation.
"We have a pretty simple message, which is there are two kinds
of business search out there — outdated keyword search that is
stuck in the past, and modern, AI-powered search built for today,"
said Josh Grau, Chief Marketing
Officer at Yext. "The choice might seem obvious, but the reality is
millions of companies still use keyword search to power their
websites. To shine a light on this problem, we created a
multi-media campaign using humor to compare using keyword search
with using technology that is so obviously outdated, like an old
flip phone or a dial-up modem. Search is mission critical to a
business's success, and we think this campaign will help create
more awareness of its importance in an increasingly digital
world."
Click here to learn more about Yext's modern, AI-powered search
solutions.
About Yext
The ultimate source for official answers
about a business online should be the business itself. However,
when consumers ask questions on company websites, too often they
are left in the dark with wrong answers. Yext (NYSE: YEXT), the
Search Experience Cloud, solves this problem by organizing a
business's facts so it can provide official answers to consumer
questions — wherever people search. Starting with the company
website, then extending across search engines and voice assistants,
businesses around the world, like T-Mobile, Jaguar Land Rover, BBVA
USA, and Kiehl's — as well as
organizations like the U.S. State Department and World Health
Organization — trust Yext to radically improve the search
experience on their websites and across the entire search
ecosystem.
Yext's mission is to help businesses and organizations around
the world deliver official answers everywhere people search. Yext
has been named a Best Place to Work by Fortune and Great Place to
Work®, as well as a Best Workplace for Women. Yext is headquartered
in New York City with offices in
Amsterdam, Berlin, Chicago, Dallas, Geneva, London, Miami, Milan,
Paris, San Francisco, Shanghai, Tokyo, and the Washington, D.C. area.
Contact: Amanda Kontor,
pr@yext.com
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SOURCE Yext, Inc.