BEIJING, April 20, 2015 /PRNewswire/ -- Heyi
Pictures, the movie making division of Youku Tudou,
announced today six strategic partnerships to bring quality
IPs from across domains to the silver screen, expand the IP
incubation process with capable partners, advance Heyi's movie
making capabilities and increase their joint audience base and
monetization opportunities. The partnerships involve two IP
providers, Mopian, and Readers Publishing and Media; IP incubation
partner BlueVision Media; as well as with three cross screen
partners CCTV-6, AirMedia, and Fundamental Films.
Allen Zhu, Senior Vice President
of Youku Tudou and CEO of Heyi Pictures said: "Chinese movie
audiences are calling for more quality titles while the Chinese
movie business demands a larger and continuous flow of new IPs. By
working with prominent partners across different domains, Heyi
Pictures is building an open platform to develop stronger IPs
across multiple screens to bring to these audiences."
Heyi Pictures will become Mopian's exclusive Internet partner to
develop its IPs into movies. As China's leading internet novel organization,
Mopian owns more than a dozen popular IPs and has an accumulated
readership of over 300 million. The first batch of titles to be
incubated are top viewed ones at qidian.com each exceeding 50
million views, including Unlimited Terror, A Tale of
the Dragon and Snake, and Yang God, which has
been hailed as one of the top 4 Internet fantasies in China.
Readers Publishing and Media is a domestic media company
conglomerate with eight subsidiary publishing houses, 13 magazines,
animations, and digital and outdoor media platforms. Readers will
provide titles from its expansive library built over the last 30
years, which include over 300 literary titles focusing on highly
popular themes in China - youth,
love and suspense. BlueVision is reputed for its movie development
capabilities, expertise in film production, as well as a diverse
and creative talent pool. Heyi Pictures, BlueVision and Readers
will be complementary in brand, platform, creative process,
operation and channel, and will work together to incubate popular
IPs from Readers.
CCTV-6 is China's national
channel for movies, AirMedia is China's largest airline advertising platform
covering 90% of the digital air media market, and Fundamental Media
is the largest operator of streaming and outdoor media for subways
in China. Movies created and
distributed on these platforms can reach as many as two billion
views across all their screens and provide ubiquitous coverage for
consumers.
Heyi Pictures will work with CCTV-6, AirMedia and Fundamental
Media and leverage Youku Tudou, the parent company's platform, to
create the optimal distribution capability for movies to interface
across multi-screen audiences. These movies will use traditional
cinemas as well as the various screens as distribution platforms
and will also showcase and promote the artistic talents of
China's emerging directors.
Since the beginning of 2014, Heyi Pictures and prior movie
center at Youku Tudou have co-produced 15 titles, collecting over
RMB 4.3 billion at the Chinese box
office. These partnerships are further implementation of its
ambitious plan announced at Heyi Pictures' launch, which is to
produce a mix of 20+ silver screen movies, Internet movies, and
movies incubated from popular IPs.
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SOURCE Youku Tudou Inc.