LOUISVILLE, Ky., Oct. 8, 2020 /PRNewswire/ -- Kentucky Fried
Chicken® announced today that it is launching a new signature
dipping sauce that's sure to make fried chicken fans rejoice.
Introducing KFC Sauce, a signature sauce that is tangy and sweet,
with a bit of smokiness specifically designed to pair
with KFC's Extra Crispy™ Tenders (but don't let that keep you
from dunking your Secret Recipe Fries).
"When we set out to create a new signature dipping sauce, we
went right to the experts – our customers – to find out what made a
sauce best-in-class for dipping," said Andrea Zahumensky, chief marketing officer, KFC
U.S. "We went through 50 iterations, and their response to this
recipe was overwhelming!"
Beginning October 12 in all KFC
U.S. restaurants, fried chicken dipping fans can enjoy the new
signature KFC Sauce along with a newly revamped core sauce lineup
of Classic Ranch, Honey BBQ and Honey
Mustard, in addition to KFC Hot Sauce.
Those who love dipping do indeed take sauces seriously, some
going as far as to deem chicken an edible spoon for sauce or a
vessel for flavor. And for many, forgetting the sauce is a
meal-ruiner. In a recent survey from DoorDash,* 75 percent of
Americans say their meal is ruined if the sauces are forgotten, and
20 percent say sauce is the single most important part of a great
fried chicken meal.
Luckily for those who love dipping, KFC's Extra Crispy™ Tenders
are perfectly designed for dipping and elevate the overall sauce
experience. The hills and valleys created by KFC's extra crispy
breading form little lakes of sauce on every tender, making the
final bite crispy, crunchy and bursting with flavor from your
favorite KFC dipping sauce.
To celebrate its new signature KFC Sauce, KFC's Head Chef
Chris Scott created three
'KFCharcuterie' board recipes you can try at home.
"Charcuterie doesn't have to be all cold cuts, cheeses and
crackers. It can also be delicious comfort foods like Extra Crispy™
Tenders, Secret Recipe Fries and indulgent sauces," said
Zahumensky. "They are both fun to create and to eat, and I know
around my house we are definitely in need of some creative ways to
break up the monotony of meals at home."
The process and assembly of a charcuterie board have become a
creative outlet for many and has recently become a social media
phenomenon. On TikTok, videos associated with the hashtag
#charcuterie have been viewed more than 224.8 million times, and
many popular charcuterie creators have gained notoriety for their
elaborate and mouthwatering creations.
KFC's charcuterie board recipes, using KFC products and other
ingredients, will make at-home meals more fun for everyone,
especially during a time when at-home dining can feel like a
chore.
- KFC Little Dipper: A snackable combination of KFC
Extra Crispy™ Tenders and Secret Recipe Fries paired with your
favorite dipping sauces – KFC Sauce, Classic Ranch, Honey BBQ and
Honey Mustard.
- Kentucky Game Night Trio: Kentucky Fried Buffalo
Wings, KFC Extra Crispy™ Tenders and Secret Recipe Fries
complemented by KFC Sauce, and grocery items like blue cheese,
fresh celery and more.
- Ultimate Family Fill Up: Featuring KFC's Extra
Crispy™ Tenders Family Fill Up with Secret Recipe Fries, warm,
flaky KFC biscuits, cole slaw, mashed potatoes and gravy topped off
with our new dipping sauces and your favorite garnishes.
KFC's Extra Crispy™ Tenders are available in individual combo
meals, or you can pick up a $20 or
$30 Fill Up—a meal for today and
tomorrow—including your choice of dipping sauce. KFC fans can get
their fried chicken and favorite dipping sauce by visiting their
local KFC or order delivery through kfc.com, DoorDash, Uber Eats,
Grubhub, Seamless.com or the Seamless app.
*Survey Methodology Summary: This sample of 1000 adults (18
years or older) were surveyed between August
20, 2020, and August 21, 2020.
Responses were restricted to individuals who eat chicken. DKC
Analytics conducted and analyzed this survey with a sample procured
using the Pollfish survey delivery platform, which delivers online
surveys globally through mobile apps and the mobile web and the
desktop web.
About KFC
KFC Corporation, based in Louisville, Ky., is the world's most
popular chicken restaurant chain. KFC specializes in Original
Recipe®, Extra Crispy™, Kentucky Grilled Chicken® and Extra Crispy™
Tenders, Hot Wings®, KFC Famous Bowls®, Pot Pies, freshly hand
prepared chicken sandwiches, biscuits and homestyle side
items. There are more than 24,000 KFC restaurants
in over 145 countries and territories around the world. KFC
Corporation is a subsidiary of Yum! Brands, Inc., Louisville,
Ky. (NYSE: YUM). For more information, visit www.kfc.com. Follow
KFC on Facebook (www.facebook.com/kfc), Twitter
(www.twitter.com/kfc) and Instagram
(www.instagram.com/KFC).
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SOURCE KFC