XA Chosen as the Event Production Agency of Record for the 2006 McDonald's All American Game
April 28 2005 - 7:57AM
PR Newswire (US)
XA Chosen as the Event Production Agency of Record for the 2006
McDonald's All American Game CHICAGO, April 28
/PRNewswire-FirstCall/ -- XA, Inc., (XA) (OTC BB: XAIN), a major
national event marketing firm that serves many Fortune 500
companies, reported today that it has been selected as event
production agency of record for the 2006 McDonald's All American
Game. On March 29, the McDonald's All American Game will bring the
top high school basketball talent in the nation to San Diego, CA.
These 48 future NCAA, NBA and WNBA superstars will rely on years of
practice and natural talent as they tip off the 29th annual Boys
Game and the fifth annual Girls Game. Every athlete who
participates in the McDonald's All American Game visits the host
city's local Ronald McDonald House Charities(R) (RMHC(R)) chapter.
A portion of the proceeds from the Game will benefit the local
Ronald McDonald House Charities initiatives. Previous beneficiaries
of McDonald's All American Games include Sickle Cell Anemia
Research, the United Negro College Fund and many other local
children's charities. Nearly $4 million has been raised since the
Game was first played in 1978. Marketers spent $152 billion in
event marketing in 2003, up about 15% since 2002. In 2003, budgets
for event marketing reached an average of $901,935, according to
PROMO's 2004 Event Marketing Study. (Source: PROMO Magazine,
January 1, 2005) About McDonald's Corporation McDonald's is the
world's leading foodservice retailer, with more than 30,000
restaurants serving over 47 million people each day. Approximately
70 percent of McDonald's U.S. restaurants are owned and operated by
independent local businessmen and women. About XA XA has offices in
Chicago, New York and Los Angeles from which it provides
corporations and highly visible brands with comprehensive event
marketing, design and production services. Since 1989, the XA team
has been the creative force behind prestigious, national projects
for such clients as The NBA, Disney, McDonald's, British Telecom,
Song Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue, W
Hotels, ABN AMRO and Emirates Airline. In 2003 and 2004, Special
Events Magazine ranked XA as one of the "Top 50 Powerhouse Event
Companies in the World." Forward Looking Statements This press
release contains forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995. In
particular, when used in the preceding discussion, the words
"believes," "expects," "intends," "will," "anticipated," or "may,"
and similar conditional expressions are intended to identify
forward-looking statements within the meaning of the Act and are
subject to the safe harbor created by the Act. Except for
historical information, all of the statements, expectations and
assumptions contained in the foregoing are forward-looking
statements that involve a number of risks and uncertainties. It is
possible that the assumptions made by management are not
necessarily the most likely and may not materialize. In addition,
other important factors that could cause actual results to differ
materially include the following: business conditions and the
amount of growth in the company's industry and general economy;
competitive factors; ability to attract and retain personnel; the
price of the Company's stock; and the risk factors set forth from
time to time in the Company's SEC reports, including but not
limited to its annual report on Form 10-KSB; its quarterly reports
on Forms 10-QSB; and any reports on Form 8-K. XA, Inc. (OTC BB:
XAIN) takes no obligation to update or correct forward-looking
statements and also takes no obligation to update or correct
information prepared by third parties that is not paid for by the
Company. For more information, please contact: Company: Amanda Puck
XA 312-239-2370 Investors Art Batson, President Arthur Douglas and
Associates 407-478-1120 DATASOURCE: XA, Inc. CONTACT: Amanda Puck
of XA, +1-312-239-2370, , or Investors, Art Batson, President of
Arthur Douglas and Associates, +1-407-478-1120 Web site:
http://www.expagency.com/
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